LOL...I think what you fail to realize is that it was never about "cashing in." The site makes enough money to support itself, but it doesn't support Jeff and I in any way, shape or form...which is sad due to the effort put into it. It's about a LEGO passion that I have and a passion for programming that Jeff has. The one thing that I will be eternally grateful for is that this site and LEGO raffle enabled us to raise $62,000.00+ for my son's school last year and that alone makes the effort worthwhile in my opinion.
What's funny is this topic has come up multiple times over the years (more than 18 months ago for sure) and the comments were the same then as now. People want this. People want that. People want free. I get it. As a real world example, in my "real" business, I tried giving away free vacuums to wash CUSTOMERS for the past two years as a perk to existing customers and to drum up new business. What happened? Freeloaders and non-customers filled the vacuum slots and pissed the paying customers off, thus forcing me to get rid of them. Our original idea was great for awhile, then things changed. Garbage went up, wear and tear on equipment increased, electricity went up and traffic increased to the point where people would not come in for a wash or oil change because they couldn't get in the lot. I couldn't even promote the free vacs anymore for fear of making the situation worse. Traffic is great for a business or website, but the quality of traffic is what pays the bills.
Times change. Cost change. We either adapt or die. I believe people will pay for premium service and convenience if its worth it. There will always be a free component to the site that is valuable and worthwhile to visit and utilize. This site is more than "investing and reselling" LEGO sets. It's also about LEGO sets and saving money buying them. Many members could care less about reselling and collecting sets. They want to buy them at a fair price and build them...like they should be. Whether LEGO reselling has peaked can be debated (and is debated in other threads), but if it has peaked, data and information can be the difference for those who still dabble in the LEGO reselling business and hobby. But for those who just want a place to hang out for awhile and get some useful information and banter, it will still be here and be free.