The LEGO marketplace,
decoded for you.
Know what every set is worth, where it's selling, and when its window is closing — across every major retailer and the aftermarket, in one place.
Look up any set.
Set number, UPC, ASIN, EAN, TCIN, or just the name. Every set we track, with real retailer prices and aftermarket data behind it.
Try 75192, 10185, or Millennium Falcon.
Every set worth tracking. Every retailer worth checking. One place.
Most LEGO tools give you a price. BrickPicker gives you the story behind the price — and turns it into the call you came to make.
On every set
Every angle on a set, on the same page.
Click any set and you find what it costs at every retailer worth checking, what the secondary market is actually paying for it, who's selling and at what price, whether retirement is in play, what the parts would be worth if you broke it down, and which physical stores have it on the shelf right now. No tab-juggling. No spreadsheet. Just the answer.
The questions you came to answer
A tool for every real question, not every buzzword
"Is this set retiring soon?" "Where's the arbitrage?" "Is demand spiking?" "What's actually working in this theme?" The features started as those questions, in that order. Then we built the data behind them.
All available in BrickPicker Premium.
Market Trends
Where the market is moving, theme by theme.
Price Analysis
Spot the under- and over-priced sets before they correct.
Deal Alerts
The drop you'd have missed, surfaced overnight.
Arbitrage
Buy low at one retailer, sell high at another.
Retirement Watch
Sets about to vanish, ranked by signal.
Theme Deep Dives
Every theme, broken open.
Set Comparison
Side-by-side, your call.
Inventory Intel
Which physical store has stock right now.
Seasonal Calendar
When sets historically go on sale — and when they spike.
Backtester
Test a thesis against the market memory.
Demand Spikes
Interest moves before price does. You see it first.
Pattern Matching
Sets behaving like the ones that paid off last cycle.
Market Structure
Liquidity, depth, who's actually selling.
Seller Competition
Who you're up against, and at what price.
BrickPulse Predictions
Crowd-sourced calls, scored against real outcomes.
Your collection
What you own. What it's worth. How it got there.
Drop in the sets you own. Brickfolio prices them every morning, tells you which ones are working, flags the ones that aren't, and writes you a paragraph about it once a month. Your collection, with a memory.
- What you paid, what it's worth, what it returned
- A health score that flags positions worth re-evaluating
- Monthly AI stories that read your portfolio honestly
- Sale ledger with realized gains, fees, and net profit
Day to day
The stuff you actually use every week
Finding stock, tracking specific sets, buying and selling, staying current. The boring parts done right.
Brick Hunter
Which stores have stock — with retirement signal + fee-net ROI per set.
BrickWatcher
Track any set; get pinged on price or stock changes.
LEGO News
Curated news from across the LEGO world.
Mobile App
Coming with launch — scan, track, alert from anywhere.
My Business (Reseller)
Inventory, expenses, mileage, sales, Schedule C — all together.
Every retailer worth checking
Early in a market that didn't exist yet
BrickPicker was the data on LEGO investing before the rest of the world figured out it was a thing — quoted by national media as the trend went mainstream, profiled by financial institutions, and now backed by independent academic research.
Wealthsimple Magazine
"This is no different from the stock market."
Wealthsimple's editorial profile interviewed Jeff Maciorowski on how LEGO became an investable asset class — and why BrickPicker built the data infrastructure to track it.
Read on Wealthsimple
Inverse
"Jeff Maciorowski saw it coming."
Inverse covered BrickPicker's origin story — how a small group of collectors turned a hobby into a real market years before the rest of the world caught up.
Read on Inverse
USA Today
"LEGO investors make hot profits brick by brick."
USA Today profiled the BrickPicker community and its founders as LEGO emerged as a serious alternative-investment category — one of the first national features on the trend.
Read on USA Today
Industry recognition
Beyond consumer media — financial institutions and the LEGO industry itself have profiled the work behind BrickPicker.
Standard Life · Collectors' Corner
Profiled by a UK financial institution
Standard Life's editorial series interviewed Ed Maciorowski as a LEGO investing expert — placing BrickPicker in the same conversation as traditional alternative-asset coverage.
Read more
Brickset
Recognized by the LEGO ecosystem's largest database
Brickset — the largest LEGO database on the web — covered BrickPicker's work and acknowledged it as a leading LEGO investing platform with recognized authors and data expertise.
Read review
Academic Validation
A market BrickPicker helped pioneer — now validated by independent research
A peer-reviewed financial study found that LEGO sets returned roughly 10–11% annually over multi-year periods, outperforming stocks, bonds, and gold as an alternative asset class. The data infrastructure BrickPicker built years before this paper is the same engine the platform runs on today.
View the research paper
BrickPicker, in your pocket
Scan a shelf. Check a price. Get the alert before you leave the store. The deals that matter don't wait until you're home.
Know what every set is worth.
Real sales data, retirement signals, and your whole collection valued in one place. Free to start — no card required.