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And the company can get it wrong, as it did many times. No, I am not expecting soccer moms stashing away unopened boxes. First, what matters for a success of a major non-necessity product is mind share and public perception. In the recent years LEGO has been perceived as a premium product, that has a good value even being used. People don't need to have the intention to sell it, it is enough if they know that they can sell it if they want to. That is the important bit here, which changes the nature of the purchase. Instead of burning money, you are still at your money when purchasing. All the articles and social media feedback ensured that people knew this. This has a huge influence on purchasing decisions, even if just subconsciously. Second, LEGO overshooting and mismanaging its product pipeline is mostly a separate issue. They missed the focus and fail to notice some trends. They were too late with catering to the adult market, and were releasing too much dinky crap (Nexo, SH Girls, Chima, etc.). These fail to pass the 'parent test', where they are approved for purchase. In many families purchase of a large LEGO set is a significant expense and gets considered carefully which one to buy. The enduring popularity of classic and ordinary themes such as Creator, City, Friends and a few SW sets are clearly explained by the parent influence on purchasing decisions. Third, nobody realizes that people are getting tired of Star Wars and Super Heroes by now. An endless wave of movies, accompanied by sets of questionable design quality. The SW and Marvel brands are squeezed dry by Disney, there is just too many movies and other products coming. The people cannot keep up anymore by the new heroes and vehicles, and are losing interest. Less is more, but the managers have to show the profits now for the fat bonus. Disney is not killing these by quality, but by quantity, and the signs are alarming already. LEGO is caught up in this disease big time, and the amount of sets they cannot get rid of even with a 50% discount is shocking. LEGO should at least halve the amount of sets in these themes and put more effort into the design. Fourth, the market research they do is a glorious mess, the whole department should be fired. Consecutively misses the mark in terms of which sets should be advertised and produced in large quantity. The literal gold mines are left unexploited. Millions were spent on marketing Nexo, however it is the sets like the Saturn V that already should have TV ads and mass production to capitalize on the public reception. That could be toy of the year this Christmas, but the company has grown too incompetent to catch on. And from which dark hole did they get the stupid idea that anybody would want SH Girls? Seriously.

Annnnnnd... that's one more member ignored.

Ready to list my first one, with all the talk of numbered cards and authenticity just wanted to make sure this looks legit?

Not today but a couple days ago. Proposed on the London Eye (they have a package deal for you) She said yes. She puts up with me and lego so it was a no brainer!

What was her bathroom schedule like? Did it seem like she has a lot of experience laying bricks? I see it too...this joke looks even worse with my username

That was courteous of you to respond. I don't even bother with those people. This isn't Pawn Stars and they aren't the dealer.

I tell ya, TLG is missing the boat here. Maybe this is too America-centric thinking, but Halloween seems almost equally popular to the Christmas season these days, and I think some numbers may indicate that it's even surpassed the Christmas/holiday season. IMO, TLG could produce a Halloween Village series in the same vein they do their Winter Village series, and it would be a tremendous hit! They could release one set per year, probably in September, and they could do a promo set every October. I guarantee this would not fail. I haven't searched, but I imagine someone has proposed this type of concept on Ideas?

All I have to do is look at every front window display of the LEGO store and the new 75192 and its "floor space" to realize who LEGO is targeting. On a side note...Invite me to the dinner with the new CFO...I will educate both of you as to what the LEGO fan wants.

Nothing really beats the time Bold Arrow received an envelope with only the packing slip in it.

One of my BB-8s that I ordered online from Target had two popped seals. Instead of exchanging it for a new one when (and if) my local stores get replenished any time soon, I decided to crack it open and build it. I don't normally dip into my inventory because I don't display any sets and my kids have entered their dark ages, but I was bored and something about this set gave me an itch to build. I'm glad I did. This set is absolutely fantastic. The build was fun, and the detailed features look great and work very well. This set is gold, Jerry! Gold!

I agree. The perceived value of LEGO sets has played a significant role in The LEGO Group's resurgence over the past decade or so. In combination with top notch licensed themes, sets designed for adult fans and an impeccable reputation, LEGO products have sold well and appreciated in value after retirement. Is it a coincidence that profits have shrunk with multiple reissues/similar remakes, increased counterfeits and a general feeling among hardcore collectors that no set is special anymore?

Not necessarily. Customers are more willing to shell out $$$ if they also consider LEGO as an asset with a nice resell value instead of a consumable. Without that perceived value it is just plastic. It is very much beneficial to LEGO's bottom line if people regard their product as long term assets, even if they are not investors themselves.

Sorry but in my opinion, it is curtains/drapes that is the best mixed up order mentioned here.

Let's be honest, when you've got: You have Chima sets still on the shelf, that have been retired for 2+ years, and they're still marked above RRP, You don't automatically PM your website (and PM'ing negates coupons and other discounts), You jack up the prices above RRP so that your sales aren't really sales, You have so many exclusions on your coupons, that you need a magnifying glass to read them, Your jacked up prices cause people to just go to the other big box store (Target, Walmart) that sells LEGO in the same shopping center ...you're gonna have trouble staying in business.

I will fire the mop guy if he mops anything. Just sayin'....

WRONG......INCORRECT

The list is almost longer than the number of people who got the new Falcon on release day.

Wait, I thought YOU were Jamie Berard.

Here's a story illustrating why I rarely offer "free shipping," and only in cases of a low ticket item that is unlikely to be returned. Here's how I make sure I never loose money on a return on eBay. I listed ten 17 watt LED light bulbs that weigh 4lb 8oz packed. I priced them at $26.99 and 6lb calculated sipping via Priority Mail. Shipping within my zone would be $10.40 for these. A guy on the east coast buys them and pays $25.25 shipping.The order came in as I was about to hit the Post Office and I immediately packed and shipped it. "I'm going to make this guy's day with my lightning fast turnaround time," I thought. Shortly after leaving the PO, I get this message: i WISH TO CANCEL THIS ORDER. IT WAS MISTAKENLY PLACED BY PAYPAL. WHEN THE ORDER WAS VIEW ON PAYPA IT WAS PLACED WITH MY OK IT IS LESS THAN A HALF HOUR SINCE THE ORDER WAS MISTAKENLY PLACED BY PAYPAL. THE SHIPPING COSTS ARE THE ISSUE. PLEASE DON'T SHIP THIS ORDER AND CANCEL IT IMMEDIATELY. Uh-oh. The all caps and awkward language made my Spidey Senses tingle. I wrote back: Dang, this went out at 6pm today to *redacted* in NY, NY. I'm sorry about that. The only thing to do, at this point, is to refuse the package, and it will be sent back to me. Upon receipt, I can refund the purchase price. I cannot, however, refund the shipping cost. Sorry, randrace The guy immediately opens an 'item not received' case in PayPal with a similarly worded all caps note complaining about the high shipping cost. I accelerate the case and the funds are frozen. A day passes, and I decide I want that sweet sweet money now rather than later. I call PayPal, the rep sees the tracking and that item is in transit. He closes the case in my favor, unfreezing the funds. Two weeks later, I get the package back. The guy had refused it as I suggested. Sweet! I relisted the bulbs and sold them to someone else. I then get this message from Mr. All Caps: I CONTACTED BOTH PAYPAL AND EBAY WITHIN MINUTES OF THIS ORDER HAVING BEEN ERRONEOUSLY PLACED. THE REQUEST WAS THAT THE ORDER BE CANCELLED. I HAVE NOT RECEIVED THE ITEM IN QUESTION IN FACT IT WAS REFUSED AND RETURNED TO YOU BY USPS. THE COST OF THE SHIPPING IS THE MAJOR PROBLEM. IT ALL BUT EQUALS THE COST OF THE ITEM SOLD MAKING IT A VERY HIGH PRICE FOR THE ITEM IN QUESTION. SINCE I DID NOT OPEN NOR DID I IN FACT WANT THE ITEM IN QUESTION I REQUEST A REFUND FOR THE ITEM IN QUESTION. THE WAS A TOTAL UNWILLINGNESS TO DEAL WITH THIS ISSUE BY EITHER EBAY OR PAYPAL WITHIN MINUTES OF MY REQUEST THAT THE ERRONEOUS ORDER, MYSTERIOUSLY PLACED WAS "MADE". THE PACKAGE WITH THE BULBS WAS UNOPENED AND MARKED REFUSED AND RETURNED VIA USPS. PLEASE CREDIT MY ACCOUNT. My reply was: You need to initiate a return in eBay. Go to Purchases. To the right of the item, click on 'more actions.' From the drop down menu, click 'return item.' Follow the instructions from there so I can process your return. Thanks, randrace My impression is that the outcome he would be happy with is a full refund. And had he caught me before I dropped the package, I would have canceled the shipping label and given him a complete refund. As it stands now, with my 20% restocking fee, he's looking at a $21.60 refund. I imagine I have some negative feedback in my future, written in all caps.

The only thing of extra value are those specially numbered VIP cards. The autograph is worthless. These designers aren't Mark Hamill. They go to big events all the time and if you felt like dragging your Falcon to one they're attending they'll happily sign it for you. Nobody was looking for designer autographs on 10179, if they wanted a special version they wanted the original numbered batch. This time around those numbered versions are even more rare. That's what they're paying a premium for.

Sold a complete jurrassic world theme for 760.. Still have a few complete sets of this theme left..and i'm going to keep them for the long haul now. This theme has gone nowhere but up over the last year. Pretty have made all my money back by only selling out half my stock.

This guy deserves a prize for creativity/balls of steel. The most exclusive Milf launch merchandise in the galaxy. http://www.ebay.co.uk/itm/Official-Lego-Vip-75192-millenium-Falcon-launch-event-E-mail-No-lego-included-/272852921632?hash=item3f874d2d20:g:ZyUAAOSw1IlZwD4X So, welcome to my WORLD EXCLUSIVE auction! This auction is not for the lego Millennium Falcon set 75912, as there seem to be none left, unless you would like to pay thousands of moneys on eBay! Rather, it is for my e-mail to the exclusive launch event which I missed! This is a world exclusive, there is only one email addressed to me, and once I delete it, its gone forever! I've included a cheeky little screen grab of the e-mail ? Once the auction has ended, will the winning bidder message me with their email address, and I will immediately forward you the exclusive email! As I've only set this auction up for a laugh, I've set it to donate 50% of the sale to BBC Children in Need, so even if I only get one bidder it would have been worth it ? And no, of course I'm not bitter about missing out on this set ? Not paying thousands for one either! So just to reiterate, you are not bidding on any physical product, just my email inviting me to the launch event! If you would like an actual millennium falcon 75192, then may the force be with you, you'll need all the help you can get! Happy bidding my furry friends ?

I'm having iron brick flashbacks.

I'd be alright with that if they adopted the SYW program as well.

Would be nice to have a leaderboard of blocked users. No chance of @exciter1 beating me in that one.

Just like most of us commoners this was just brought to light . Usually they are posted here ... I got to go milk the cows , be back later

I am already signed up for text messages and this worked for me !! Loaded $ Through 9/30, Kmart is offering up $10 in points when you sign up for Kmart text offers. Simply text GETCASH to 56278

You guys are funny to read. Next time I'm hanging out with the new CFO I'll try to get her take on the significance of the speculative resellers. She's actually a former colleague of mine. 'hardcore collectors' - how many real hardcore Lego people admire their collection of unopened boxes? The folks spending thousands on bulk bricks to build a MOC are far more of an impact than speculators I bet. Want to theorize how how important you are to the business? Try looking at where the company actually invests hard dollars... like space in the retail stores. How much shelf and floor space is dedicated to you? When have you ever seen Lego promote the residual value of any of their sets? Lego overshot... they've been spending heavily to enable growth.. and when they finally spluttered.. they were exposed. Hence the 'reset' they announced. It's going to be a turbulent time anyway for TLG with the change in leadership. It will be interesting to see how the upcoming Movies help the toys or not.. or if they just become interesting sidebars.

If TRU does indeed go under it will be like losing a part of my childhood. My kids have grown up on TRU too. I still have the Coleco hockey table I got there when I was a kid, that was closest version of what I call the "bubble" hockey that I played at the arcade. I still remember the electric football game I had. To to this day I think I never completed a pass with the little foam football. Argh! Every year I got to go to TRU for my birthday and that traditions continues with the next generation. Even now, when I walk into the store with my kids the place still seems magical, they get excited and then wonder why Dad disappears into the Lego section. It will be a very say day in my family if TRU closes its doors...

My best personal reason why they are going bankrupt: Random stuffed tubes of polybags.

Didn't exactly buy it today, but finally got to picking at it over the weekend. Bid on it due to the gunship parts.... gambling I could finish it with spares... ended up with a whole lot more. All the below are complete with minifigures... even have duplicates of some sets. Still have more to pick through, but this is what we have thus far: (3x) 7595-1 Army Men on Patrol 7667-1 Imperial Dropship 7668-1 Rebel Scout Speeder 7676-1 Republic Attack Gunship 7751-1 Ahsoka's Starfighter and Droids 7914-1 Mandalorian Battle Pack (2x) 8014-1 Clone Walker Battle Pack 8018-1 Armored Assault Tank (AAT) 8083-1 Rebel Trooper Battle Pack 8084-1 Snowtrooper Battle Pack 9488-1 Elite Clone Trooper & Commando Droid Battle Pack (10x) 30071 Army Jeep

I agree, If i want to buy a "common" set here in Canada i can usually count on TRU to put it at %20 off in a week or so. Walmart's clearances are few and far between, and most of the times hardly clearances. Amazon is practically useless and usually only price matches other peoples sales. Target was great, their clearances were more unified across all locations and more frequent... still so sad they left Canada TRU seems to be in a good place up here. Indigo has been trying to have an online presence in the Toy dept, but their brick and mortar stores selection in usually pretty weak.

Everybody here is talking about the popularity of this set, profits of LEGO , "investors" etc. But who is considering long term numbers ? Lego made two “fatal” errors with Death Star and Falcon. They destroy the most important thing in long term conditions, the trust of buyers to this company. They did it once before some yers and almost bankrupt. It doesn’t matter the short term profit, even if it is millions. Decisions like this create disappointment to the long term investors who were keeping about the 60% of the stock in expensive sets. Just look all our portfolios numbers. About 7% down in all expensive sets just in 2 months. This shows the trend for the future. Lego cannibalize in a bad way what makes them the biggest toy company in the world, the customer.

I echo this. Kids and I went to the Lego store on Friday night, and I hadn't planned on buying it, but it was in stock. Thought what the hell, full price, no promo, just going to do it. The build is just fantastic. I just admire the designers who come up with this stuff. The head mechanism works amazingly well for the constraints of trying to make two round balls out of mostly squared bricks. If you're on the fence at all just get one, really fun build that comes together beautifully.

Same here. To me, that set will always have a special place in my heart. To get rid of it would be against everything I've stood for on this site.

I knew this was coming but I had to hang on to one of my numbered 10179s. I could have sold last year and bought a replacement now for less, but I like knowing that what I have is a 100% legit numbered 10179.

I picked this up 2 weeks ago for MSRP minus a few bucks of amazon points. I couldn't wait for a sale. It looks too cool. I'm looking forward to building the Fishing Shop ASAP and put it next to a Haunted House and my slightly enhanced 4 seater Scooby Doo Mystery Machine for a small Halloween diorama that the wife will hate (kids will love it).

When I somehow still don't have one (or ten) then something is definitely wrong with a release.

And that´s why investing in Lego is not as profitable as it used to be!

The brand name will likely be sold to a Chinese concern who will change the business model to make it more profitable.

Are you trying to say you ordered the soup and are satisfied? It's really not a meal you know.

Jang review up.

True story! Except I'm down to 34 Steamrollers.

Good. Let the fools buy them. It's called misdirection. I should start my own channel and recommend everything I'm not buying. I'll just talk about box size saving time by only carrying one thing instead of all those pesky city starters...perhaps I've said too much [emoji6]

Nightmare Before Christmas by César Soares

Within 2-3 years TRU won't exist as we currently know it (at least in the U.S.). They'll get through this round of bankruptcy, but in 2 years when the rest of their $5 billion in debt comes due, they'll be done.

Thank Smyths for overstocking and creating the original promo. Amazon are just wheelsuckers who never discount anything unless someone else does first.

I got to my local store at 7:35 AM (they open at 10 AM). Sign on the door said they only had 4 in stock and I was #3 so it was a good day.

Looks like the poor launch has given this set an excellent review on SAH. 2.5 stars currently . I expect it to drop further as more people get jaded with the terrible way this whole thing was done.