I am not so sure that Lego will ever move directly into Amazon in the same way that Nike and other brands have done. For a brand like Nike, the move on Amazon makes sense because all of the 3P sellers compete directly for sales that would otherwise go to Nike or its authorized retailers. For Lego, this is true insofar as 3P sellers are selling sets that haven't retired, but those sellers are already competing with Amazon and it's pretty hard to buy sets from authorized retailers and resale on Amazon before retirement at a profit when you're competing with Amazon...so how big of an impact on Lego do those merchants have? However, if Lego moved into Amazon in the same way that Nike did and effectively boxed out all 3P merchants that focus on the secondary market and that aren't authorized Lego dealers, Lego would effectively destroy the secondary market for Lego products on Amazon and that would have a direct impact on Lego's bottom line because few, if any, of those merchants are authorized Lego dealers. However, all of those merchants are sourcing their products from authorized Lego dealers. If they then lose access to the Amazon sales platform, they would have no reason to buy the extra inventory they would have purchased specifically to sell on Amazon. Given the power of Amazon as a sales platform for the secondary market, this reduction would be significant on an individual level and would likely add up to a fairly substantial amount on an aggregate basis. Speaking personally, I will currently buy between 200-500 copies of certain sets to resell on Amazon after the sets retire. If I lost the ability to sell Lego on the secondary market on Amazon, I would likely reduce my purchases of those same sets to between 10 and 30 copies to sell on eBay and other platforms...and there are many sets I buy now to sell on Amazon that I wouldn't buy at all to sell elsewhere. If Lego understands the power of the Amazon platform to drive sales on the secondary market after a set retires, they will face a real dilemma when it comes to taking action to disrupt the secondary market on Amazon given that there is no parallel market out there. They could always decide to get into the secondary market directly, but that has never seemed to be in their gameplan.