If you browse around some of the top results, you'll find they're frequently sellers who have a surprisingly lean "item specifics". There's dozens variables that drive search results - not all of them are known, and certainly the algorithm eBay applies to weight those variables is a mystery. I've spent over a year trying to map it out, but it changes too consistently to make any meaningful progress. The one thing we do know is Title, Description (html headers in particular), click-through rates, and sales conversion rates are primary drivers for search rankings. Click-through & Sales conversion rates apply at both the listing and seller levels (i.e., if you've got a poor rate, that would be held against a new individual listing you post). Item Specifics are factored as well, but it appears to be a bit indirect - useful for shopping searching by category to find the item, but potentially held against you in generic searches. The quantity, price, & format (duration, shipping/return policy, etc) of a listing are factored as well - typically when "all other things being relatively equal". I could go on for several paragraphs - but frankly it's all prone to eBay system changes. The simplest key to driving your listings higher in search results: 1. Manage Impressions (Views) - Use Title keywords that would correlate strongly to people searching for your item, but not to unrelated searches. Lots of impressions but low click-through/sales (people scrolling right past your listing in searches it does pop up in) buries you. 2. Drive Click-Through with appealing photos & prices - this leads people to at least take a closer look at your item. 3. Drive Sales Conversion Rates with overall listing quality & competitive prices - you want to be converting around 5-10% of those click throughs into sales. If you do those 3 things well, all the rest becomes an afterthought. Not surprisingly, eBay priorities search results based on listings & sellers most likely to result in sales - and it's far easiest for them to predict that based on #1-3.