I think the lego batman movie sets will far outsell and out perform the Lego Movie sets. My opinion, strictly, but I already see the "collect em' all" strategy here and it's brilliantly well orchestrated. I really didn't feel the "collect them all" with the Lego Movie line, but here the way this is setup it's hard not to want all of these. First, all the main villian characters have a variety of vehicle sets - all of them look great. Killer Croc, Joker, Catwoman, Penguin, Riddler, and Scarecrow come with a vehicle, and all of them are quirky and interesting. I especially like the Killer Croc vehicle, and the Penguins. Overall, the entire vehicle lineup is well done.
Next up, you have a mini-playset if you buy 3 sets. Reminds me of the DolGuldur set from the hobbit a few years back. You get Joker, Mr Freeze, and Scarecrow part 1 in this one. You'll need the walmart exclusive to have the set.
Then it's slated for a Two-face vehicle, Bane vehicle, Scarecrow copter, Haley Quinn will also have her own vehicle in a set.. Add in the clayface figure, and overall I give this entire lineup a big solid A++++. To me, this theme reinvigurates Lego. Yes, batman has been done before, yes many of these minis are in other batman oriented lines, but this lineup for this movie is just fun and I can see a lot of kids wanting all of these. I personally, will buck up and buy the theme. I haven't really bought many batman sets over the year, but this is definitely on my radar. I also think the collectible minifigure lineup is a+ too.