So I’ve been doing a little analysis on Marvel /DC, just for fun. Results if anyone is interested, observations are my opinion, does not constitute financial advice and do your own research etc… All of the data is from brickset and is UK based RRP, so YMMV on retirement dates. Prices/ Price Points are all GBP.
So: Lower price points (PP) sets are firmly established, small gifts, the £19.99 sets always abundant.
The mid PP sets interest me the most, as it’s clear something in the marketing strategy changed 2013/2014 moving away from the £34.99/£39.99 sets, splitting them into more around the £44.99/£49.99 PP, with a more options in the £24.99/£29.99 area, probably the intent to stretch the £19.99 up a little. Given the dominance of the £19.99 the £24.99/£29.99 PP looks a little light, and I wouldn’t be surprised if we see some expansion in this category from below.. £44.99/£49.99 is firmly in the Birthday / Christmas gift territory, so it’s no surprise there is an abundance here. However, it looks somewhat overweight to me, with the total number of sets currently available at that price point, with 76013 being the most likely candidate for removal. Particularly if we see more DC sets at the £44.99 PP.
The £69.99 PP also looks interesting, as it appears to show a similar split to the £39.99 PP, but earlier in the cycle. I.e. With the emergence of a new £59.99 and £89.99 PP. Short run on 76021 and the creation of these new PPs may signal a short life for 76032, particularly given the movie tie-in.
Higher end sets are probably too low volume to form any real conclusion.
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