Hasbro have an uphill challenge ahead of them. IMO they need a game changer, a generation one transformers, a He-Man, a GI Joe, something new that sets the world on fire. It's been getting on 30 years now since G1 Transformers, Ninja Turtles, GI Joe, He-Man, Thundercats etc burst onto the scene. Toy companies have been rehashing themes for far too long, we need something new and exciting. Until that happens I really can't see Hasbro knocking Lego off top spot