Believe me, Jeff and I discuss this every weekend. It's not like we have an aversion to money, but before we take it to that level, there are site features that needed to be completed and/or tweaked. Jeff has had two issues the past two weeks that set him back, both out of his control. eBay's data has not been complete to finish the price guide updates and we had servers issues a week ago that shut down the site. We pay big money for both, yet they were failures out of our control that delay other site features being worked on because Jeff has to deal with restoring basic site functions.
Jeff has been working on a complete overhaul of the site away from Wordpress, which has not been a stable or efficient platform. He is creating his own which will make the site faster and easier to navigate. The Brick Classifieds are about ready to go to Beta and the Brickfolio is getting a major update. The blogs/editor will be tweaked and the new Daily Deals feature will be coming soon. There is also a feature called Brick Watcher coming and various other improvements. We have stated this before, but it is worth repeating...when we are ready to launch a premium service, new eBay data can be included as well, such as shipping and auction data.
We want to offer the premium service when there is enough quality tools and data to make it worthwhile. While we could charge now, the site is supporting itself so why rock the boat and get many members upset? The premium features will be a major upgrade over current features, so we will feel more confident in selling the premium feature. We try to be fair to all members. When there are some premium features added, we can keep a basic "free" setup for some members and people who pay a fee will get more extensive data, tools, discounts on Brick Classifieds, special forums, etc...It's a work in progress. Thanks for your input...