dcdfan Posted April 8, 2015 Share Posted April 8, 2015 Retiring a set that large after 6 months? How do they even recoup the research, development, tooling, manufacturing, shipping, warehousing and employee costs, let alone make any profit? This is incredible for us. This is a gift. I predict these will be gold. Quote Link to comment Share on other sites More sharing options...
Grynn Posted April 8, 2015 Share Posted April 8, 2015 It seems apparent the sun is setting on this line. Lonely Mountain, by all accounts, was a very poor seller. It's a big price tag for "just a dragon" in a lot of people's minds. Until the horde catches the scent, the currently large stockpile of these will last, then all at once the secondary market is going to blast off into space. I believe. 3 Quote Link to comment Share on other sites More sharing options...
biking_tiger Posted April 8, 2015 Share Posted April 8, 2015 The LOTR sets hung on for a long while after the sun set. I believe in LM long term, but I don't know when we'll see the last of it. Six months seems pretty quick for them to even recoup the set up/development cost of everyone's favorite dragon. I have no knowledge or even logic on my side, but my gut tells me they'll last through Christmas at least. Wave 2 (Desolation of Smaug) sets are still available at MSRP online. If the horde hoards, TLG might even fire up the assembly line for another run or four. I hear such things have happened before... but maybe that's just a rumor. 1 Quote Link to comment Share on other sites More sharing options...
JDLego324 Posted April 8, 2015 Share Posted April 8, 2015 Lone Ranger lasted about 6 months. There are other precedents for poor sellers disappearing in that short of a time. Quote Link to comment Share on other sites More sharing options...
biking_tiger Posted April 8, 2015 Share Posted April 8, 2015 Lone Ranger lasted about 6 months. There are other precedents for poor sellers disappearing in that short of a time. Of course there are. But LR is no Hobbit. I don't need sales numbers to explain. 1 Quote Link to comment Share on other sites More sharing options...
WildBricks Posted April 8, 2015 Share Posted April 8, 2015 (edited) I was actually surprised that Lego developed the Lone Ranger series. You would have to be 60 or older to really remember that show. That does not fit in Legos primary target demographic. I did purchase one Lone Ranger train set on sale though... Edited April 8, 2015 by WildBricks Quote Link to comment Share on other sites More sharing options...
Battrax Posted April 8, 2015 Share Posted April 8, 2015 (edited) I was actually surprised that Lego developed the Lone Ranger series. You would have to be 60 or older to really remember that show. That does not fit in Legos primary target demographic. I did purchase one Lone Ranger train set on sale though... It was a tie in to this, I believe: https://en.wikipedia.org/wiki/The_Lone_Ranger_(2013_film) Edited April 8, 2015 by steliosk Quote Link to comment Share on other sites More sharing options...
cly2830301 Posted April 8, 2015 Share Posted April 8, 2015 Lego Hobbit sets all disappeared at local retailer here in Australia. Some online retailers are already selling the LM with a premium. Plus the license with the Hobbit ends this year. So I dont see any sign they are producing more. Quote Link to comment Share on other sites More sharing options...
WildBricks Posted April 8, 2015 Share Posted April 8, 2015 Wow, I think I was totally oblivious to this Lone Ranger movie. Quote Link to comment Share on other sites More sharing options...
mscheaf Posted April 8, 2015 Share Posted April 8, 2015 Plus the license with the Hobbit ends this year. Link? Quote Link to comment Share on other sites More sharing options...
exciter1 Posted April 8, 2015 Share Posted April 8, 2015 Link? http://community.brickpicker.com/topic/11245-79018-the-lonely-mountain/?p=394835 Quote Link to comment Share on other sites More sharing options...
MillerTime Posted April 9, 2015 Share Posted April 9, 2015 Retiring a set that large after 6 months? How do they even recoup the research, development, tooling, manufacturing, shipping, warehousing and employee costs, let alone make any profit? Successful businesses don't make decisions based on making profit on every single decision they do - they base decisions on maximizing total profit. Cutting losses over sunk costs on a bad-selling set to make way for a better selling set is a strong business decision. 3 Quote Link to comment Share on other sites More sharing options...
Mathew Posted April 9, 2015 Share Posted April 9, 2015 Lego probably ran calculations based on how the set was selling vs. how many they had inventoried at brick and mortar locations. They decided that they had to discount the set to move inventory based on the eventual EOL. My guess is that they want everything moved in time for the summer wave of Star Wars and Jurassic World sets. Quote Link to comment Share on other sites More sharing options...
chinothegeeko Posted April 9, 2015 Share Posted April 9, 2015 Successful businesses don't make decisions based on making profit on every single decision they do - they base decisions on maximizing total profit. Cutting losses over sunk costs on a bad-selling set to make way for a better selling set is a strong business decision. and that is when it's MillerTime. I just hope I can get this on a decent discount (<$100) Someone is buying them up at Toys R Us locally. Quote Link to comment Share on other sites More sharing options...
biking_tiger Posted April 9, 2015 Share Posted April 9, 2015 Successful businesses don't make decisions based on making profit on every single decision they do - they base decisions on maximizing total profit. Cutting losses over sunk costs on a bad-selling set to make way for a better selling set is a strong business decision. Yes--absolutely. But does anyone have actual sales numbers? Of course not. All I've read here is speculation and guesswork. How is The Hobbit line performing based on TLG's projections? Maybe a 20% sale in early March was just a way to get bodies into B&M stores during a slow selling season. Again, pure speculation. None of us know. Quote Link to comment Share on other sites More sharing options...
dcdfan Posted April 9, 2015 Share Posted April 9, 2015 Yes--absolutely. But does anyone have actual sales numbers? Of course not. All I've read here is speculation and guesswork. How is The Hobbit line performing based on TLG's projections? Maybe a 20% sale in early March was just a way to get bodies into B&M stores during a slow selling season. Again, pure speculation. None of us know. I think maybe this is a slow moving set as someone pointed out maybe it is seen as "just an expensive dragon" but where was the sale advertised "to get bodies into B&M stores during a slow selling season"? I only saw it on BP. Quote Link to comment Share on other sites More sharing options...
biking_tiger Posted April 9, 2015 Share Posted April 9, 2015 I think maybe this is a slow moving set as someone pointed out maybe it is seen as "just an expensive dragon" but where was the sale advertised "to get bodies into B&M stores during a slow selling season"? I only saw it on BP. I don't think it was advertised. I'm only speculating a possible reason for the sale that didn't coincide with EOL--no one accuses Lego of quality point-of-sale procedures. If it was done-done, the discount would follow online, wouldn't it? Quote Link to comment Share on other sites More sharing options...
Sprocket77 Posted May 26, 2015 Share Posted May 26, 2015 I can get these at €100 at the moment, was just wondering whether people think that's a good buy in.Would people consider buying two of these vs 1 ToO or 1 Red Five? Quote Link to comment Share on other sites More sharing options...
fossilrock Posted May 26, 2015 Share Posted May 26, 2015 I can get these at €100 at the moment, was just wondering whether people think that's a good buy in.Would people consider buying two of these vs 1 ToO or 1 Red Five?That's truly an impossible question to answer, since the TOO, Red5, and LM all have potential to go up in value. If your buy in is good with the Lonely Mountain you then you may want to take the risk. The ToO, and Red5 seem very horded at the moment, while the Lonely Mountain doesn't seem to get near the attention since it's not "exclusive". But, it's a real crap shoot. I'm still a believer in this set. 2 Quote Link to comment Share on other sites More sharing options...
Wildemar Posted June 24, 2015 Share Posted June 24, 2015 This was on sale (LEGO Shop at Home EU) for 90.99 € and it sold out very quickly. Yesterday they had 158 in stock (no restock at least since March), 13 minutes after midnight it was at "call to check availability". I guess it's sold out for good now. Quote Link to comment Share on other sites More sharing options...
Jules_K Posted June 24, 2015 Share Posted June 24, 2015 Wow so the set was available about 9 months in total? It will be very interesting to see how the price reacts now, this set is available absolutely nowhere in Australia at this point in time. Quote Link to comment Share on other sites More sharing options...
Tpkuk Posted June 24, 2015 Share Posted June 24, 2015 Missed again - was up at midnight too but didn't think of checking the Lego site. Asda has had the other hobbit sets at 50% off for around a month so get them while you can Quote Link to comment Share on other sites More sharing options...
Tpkuk Posted June 24, 2015 Share Posted June 24, 2015 Lego working quick this morning - now listed as retired product! 1 Quote Link to comment Share on other sites More sharing options...
JM123 Posted June 24, 2015 Share Posted June 24, 2015 Few days and it will be sold out everywhere in Europe. It's a bit of a gamble.. but it will certainly become a rare set :-) and there is mainly one thing I learned in my short Lego career up till now: Rare = desirable 1 Quote Link to comment Share on other sites More sharing options...
Jules_K Posted June 24, 2015 Share Posted June 24, 2015 (edited) Availability still seems quite widespread in the US (at least online), I wonder what happens now that it is gone in Europe.A headlining set with 8 month availability and a highly desirable maxifig, I'm very bullish on this one. Edited June 24, 2015 by jkaesler Quote Link to comment Share on other sites More sharing options...
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