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Lego jacking up prices this year


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1 minute ago, Pseudoty said:

Couldn’t decide to post this here or in the complaint thread:

So Lego heard the uproar regarding the price of the new Ideas Lighthouse set and lowered it in the UK to £259 but maintained the $299 price in the USA. 

🤔  I don't know about that.  There's "uproar" about a lot, if not most, lego sets.  If there was a price change I don't it had to do with an "uproar".

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1 minute ago, gmpirate said:

I'm not an expert but for a time I helped my brother out who owns a number of websites -- some similar to this one.  Imo, it's just silly article to begin with.  Substitute any theme for Ideas and it's all the same.  "Lego Ideas set have become larger and more expensive".  There's the whole article -- nothing else said adds to it.  Now how can that be expanded to 1500 - 2000 words, insert graphs, pics, links to other articles, repeat key words, make searchable headlines throughout . . . -- affiliate links.  From my understanding it's not really an effective webpage to do any more because Google changes up its analytics so much.  Again, I'm not an expert but when I started reading it it just hit me with being a shallow article that just strove to hit all the right metics for search results -- although dated in its approach.

The article did have one good point to me and that was his “analysis” confirmed my previous posted thoughts that Home Alone is the best value set to purchase.  

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3 minutes ago, gmpirate said:

🤔  I don't know about that.  There's "uproar" about a lot, if not most, lego sets.  If there was a price change I don't it had to do with an "uproar".

Well any theories on why the price drop after it was on their website? I think that is historically rare. 

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19 minutes ago, gmpirate said:

I'm not an expert but for a time I helped my brother out who owns a number of websites -- some similar to this one.  Imo, it's just silly article to begin with.  Substitute any theme for Ideas and it's all the same.  "Lego Ideas set have become larger and more expensive".  There's the whole article -- nothing else said adds to it.  Now how can that be expanded to 1500 - 2000 words, insert graphs, pics, links to other articles, repeat key words, make searchable headlines throughout . . . -- affiliate links.  From my understanding it's not really an effective webpage to do any more because Google changes up its analytics so much.  Again, I'm not an expert but when I started reading it it just hit me with being a shallow article that just strove to hit all the right metics for search results -- although dated in its approach.

Calling the article silly is generous.  IMHO, it's completely worthless.

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2 hours ago, Pseudoty said:

Well any theories on why the price drop after it was on their website? I think that is historically rare. 

I can throw one out there.  Historically Lego hasn't increased prices on current sets, rather they just retire and reissue.  Now that they have opened that door they can come out with a price that may be too low and always raise it later.  The initial lighthouse price could have been a mistake or the simply thought it would be a better price point "for the time being".  No harm, no foul now if they change their minds later.

People have been "roaring" for years . . .

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26 minutes ago, gmpirate said:

I can throw one out there.  Historically Lego hasn't increased prices on current sets, rather they just retire and reissue.  Now that they have opened that door they can come out with a price that may be too low and always raise it later.  The initial lighthouse price could have been a mistake or the simply thought it would be a better price point "for the time being".  No harm, no foul now if they change their minds later.

People have been "roaring" for years . . .

Good point! I was thinking about this as well but for another reason. Usually, unless we want a set immediately to build or flip we wait towards the end of the sets life cycle to load up and hopefully get some good discounts during that time. However, now this throws another variable into the mix, if a set gets a 20% price increase after year 1 it is going to make it harder for me to purchase during year 2 both mentally, kinda like reverse FOMO I can’t see buying the MBS Cantina at $400 even with double VIP and a promo, and financially. Would have to look at some analysis of price increases Vs opportunity cost, anyone have a link ;) 

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On 8/28/2022 at 7:25 PM, Pseudoty said:

Good point! I was thinking about this as well but for another reason. Usually, unless we want a set immediately to build or flip we wait towards the end of the sets life cycle to load up and hopefully get some good discounts during that time. However, now this throws another variable into the mix, if a set gets a 20% price increase after year 1 it is going to make it harder for me to purchase during year 2 both mentally, kinda like reverse FOMO I can’t see buying the MBS Cantina at $400 even with double VIP and a promo, and financially. Would have to look at some analysis of price increases Vs opportunity cost, anyone have a link ;) 

I also believe that it is mentally more difficult to buy a set that has had a price increase.
the question is whether the "normal" LEGO fan is aware of the fact that the price has been increased quite significantly in some places.

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1 hour ago, BrickzDJ said:

I also believe that it is mentally more difficult to buy a set that has had a price increase.
the question is whether the "normal" LEGO fan is aware of the fact that the price has been increased quite significantly in some places.


you mean a price increase before retirement of course. The whole entire Lego investing business enterprise is based upon future customers accepting  our sometimes ridiculous price increases once a set is eol.

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3 hours ago, cladner said:


you mean a price increase before retirement of course. The whole entire Lego investing business enterprise is based upon future customers accepting  our sometimes ridiculous price increases once a set is eol.

Ridiculous is a hard word :D

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  • 4 weeks later...
19 minutes ago, Captain_Obvious said:

This is a total lie from hell.. 

image.png.4f88512328fa119347d47a507127511b.png

 

Giving us fun themes (Hidden Side) and great technology (Bluetooth remote). 😅

On a more serious note, why does Lego want to go digital? They are one of the best analog toys. Parents don't want their kids on phonrs and adults are looking to get off them. Don't build stuff that requires phones.

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6 minutes ago, BrickLover80 said:

Giving us fun themes (Hidden Side) and great technology (Bluetooth remote). 😅

On a more serious note, why does Lego want to go digital? They are one of the best analog toys. Parents don't want their kids on phonrs and adults are looking to get off them. Don't build stuff that requires phones.

Same reason why at the end of the 90s they decided they needed to go the action figure route (Galidor): Failing to understand the core strength of your product and too much reliance on what is trending in the industry.

Edited by Phil B
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32 minutes ago, Captain_Obvious said:

This is a total lie from hell.. 

image.png.4f88512328fa119347d47a507127511b.png

 

'In April, the LEGO Group announced a long-term partnership with Epic Games which will see the two companies join forces to create fun, safe digital experiences for kids in the metaverse and inspired by the endless possibility of the LEGO brick.

In June, the LEGO Group officially opened a digital office in Copenhagen while growing the global digital team nearly 40 percent in the first six months of 2022. Over a three-year period, it is committed to triple the size to 1,800 colleagues globally while strengthening e-commerce, upgrading digital infrastructure and driving an enterprise-wide digital transformation.'

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I have a hard time understanding how people are willing to spend 50-60 dollars on 60291 Modern City Home. Yet alone 80-100$ as an investment target. Are all city and friends sets a 50% required minimum to make it investible?
I got my 14x 60291 for $15 each during summer 2021 Walmart clearance cycle. I was visiting family though when I found them and still haven't had a chance to bring them all home.

Sent from my SM-G996U using Tapatalk

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16 minutes ago, Shortbus311 said:

I got my 14x 60291 for $15 each during summer 2021 Walmart clearance cycle. I was visiting family though when I found them and still haven't had a chance to bring them all home.

Sent from my SM-G996U using Tapatalk
 

It's called Family House for a reason!

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