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LEGO has done an excellent job of marketing and producing quality sets over the past 2-3 years, better than I ever would have though 10 years ago. I truly believe (and know) some LEGO reps used to re
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Very selfish move if you ask me. Crowing about year after year of increasing profits, have only just had one price jump start of the year. Lego market themselves as a family and customer friendly focu
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IMO its absolutely inexcusable to raise prices 25% in a looming recession given the insane profits they had last year. If they were losing money i could understand but when your making hand over fist
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https://www.stonewars.de/news/lego-preiserhoehung-september-2022/
Looks like adult oriented sets are going to be hit the hardest. If a set is hit by a price increase, you can be fairly sure it's not going to retire. More than half of the sets not set to have price increases, are retiring at the end of the year.
Like every other company, they got used to those "record profits" year after year, and don't want to give ground due to rising costs on their end.