Ed Mack Posted November 13, 2014 Share Posted November 13, 2014 An interesting article about Hasbro looking to acquire Dreamworks Animation to help them dethrone LEGO from the number one toy maker position in the world... Quote Link to comment Share on other sites More sharing options...
jaisonline Posted November 13, 2014 Share Posted November 13, 2014 An interesting article about Hasbro looking to acquire Dreamworks Animation to help them dethrone LEGO from the number one toy maker position in the world... yeah, i wonder how hard hasbro tried (or is trying) to get the star wars license (among others) from the lego group. Quote Link to comment Share on other sites More sharing options...
exciter1 Posted November 13, 2014 Share Posted November 13, 2014 yeah, i wonder how hard hasbro tried (or is trying) to get the star wars license (among others) from the lego group. Hasbro can't even keep up with their toy lines and they also struggle with distribution. I don't see this as a good move. Quote Link to comment Share on other sites More sharing options...
zskid00 Posted November 13, 2014 Share Posted November 13, 2014 yeah, i wonder how hard hasbro tried (or is trying) to get the star wars license (among others) from the lego group. Hasbro has the Star Wars license for many products. Or do you think they are trying to get the license for their Kre-o line? Quote Link to comment Share on other sites More sharing options...
Young_Gun21 Posted November 13, 2014 Share Posted November 13, 2014 LEGO won't lose Star Wars. It is a huge part of their line up and with new movies coming out that will give them tons of opportunities to make new sets and cash in. 1 Quote Link to comment Share on other sites More sharing options...
jaisonline Posted November 13, 2014 Share Posted November 13, 2014 Hasbro can't even keep up with their toy lines and they also struggle with distribution. I don't see this as a good move. agreed. however, star wars didn't seem like a priority for hasbro after the last movie. hence, the poor distribution. they did a decent enough job with transformers although i hate them being all plastic. oh well, that is for another thread. Hasbro has the Star Wars license for many products. Or do you think they are trying to get the license for their Kre-o line? no idea. i hope not but maybe they tried since lego makes tons of cash of sw. kre-o star trek and transformers items look terrible at least to my eyes. luckily, Lego obtained the jurassic park license for building toys while i think hasbro can do a good job w/ the non-building stuff. Quote Link to comment Share on other sites More sharing options...
DadsAFOL Posted November 13, 2014 Share Posted November 13, 2014 Maybe there will be a multi-billion dollar bidding war between Hasbro and Lego the next time the license is up for renewal in 2022. http://aboutus.lego.com/en-us/news-room/2012/february/The-Force-Remains-with-The-LEGO-Group Quote Link to comment Share on other sites More sharing options...
Ed Mack Posted November 13, 2014 Author Share Posted November 13, 2014 There might be a battle for it next time around. It will not be pretty. A huge game changer if LEGO loses their STAR WARS license in 2022. 1 Quote Link to comment Share on other sites More sharing options...
Young_Gun21 Posted November 13, 2014 Share Posted November 13, 2014 There might be a battle for it next time around. It will not be pretty. A huge game changer if LEGO loses their STAR WARS license in 2022.Not pretty for LEGO and other bidders but Disney will have a hay day. Quote Link to comment Share on other sites More sharing options...
minicoopers11 Posted November 13, 2014 Share Posted November 13, 2014 There might be a battle for it next time around. It will not be pretty. A huge game changer if LEGO loses their STAR WARS license in 2022. So you're dropping a cryptic hint that we should not sell any of our UCS Star Wars and wait just in case Lego loses the license? /s Quote Link to comment Share on other sites More sharing options...
Jojoyojimbi Posted November 13, 2014 Share Posted November 13, 2014 you've got to wonder how many star wars fans will boycott Kreo just because they're basically ****, I know Gi Joe fans and transformer fans that won't spend a dime on Kreo sets and ask for custom lego minifigures and MoCs because Kreo is such a crap product Quote Link to comment Share on other sites More sharing options...
Crustybeaver Posted November 13, 2014 Share Posted November 13, 2014 Hasbro have an uphill challenge ahead of them. IMO they need a game changer, a generation one transformers, a He-Man, a GI Joe, something new that sets the world on fire. It's been getting on 30 years now since G1 Transformers, Ninja Turtles, GI Joe, He-Man, Thundercats etc burst onto the scene. Toy companies have been rehashing themes for far too long, we need something new and exciting. Until that happens I really can't see Hasbro knocking Lego off top spot 1 Quote Link to comment Share on other sites More sharing options...
Young_Gun21 Posted November 13, 2014 Share Posted November 13, 2014 I don't think it'd be out of the realm of possibility for Disney to buy lego at some point down the line.And then Disney would eventually just own everything. World domination is what they are going for. 4 Quote Link to comment Share on other sites More sharing options...
Cross Posted November 13, 2014 Share Posted November 13, 2014 Disney is essentially buying everything up they can. Here's to hoping TLG stays private, and keeps their on-going relationship with Disney going strong. Quote Link to comment Share on other sites More sharing options...
asharerin Posted November 13, 2014 Share Posted November 13, 2014 Disney is essentially buying everything up they can. Here's to hoping TLG stays private, and keeps their on-going relationship with Disney going strong. What if Disney where to buy Megabrands? Now that could be interesting. Quote Link to comment Share on other sites More sharing options...
johnwray Posted November 13, 2014 Share Posted November 13, 2014 (edited) I don't think it'd be out of the realm of possibility for Disney to buy lego at some point down the line. That occurred to me a few months ago, and it's not far-fetched. A ton of Lego licences are Disney-owned (Marvel Superheroes, Star Wars, Toy Story, Cars, Pirates of the Caribbean, Lone Ranger), so it'd be a solid move to just bring Lego in-house. EDIT: Oh, and let's not forget Indiana Jones. Edited November 13, 2014 by johnwray Quote Link to comment Share on other sites More sharing options...
Ed Mack Posted November 13, 2014 Author Share Posted November 13, 2014 So you're dropping a cryptic hint that we should not sell any of our UCS Star Wars and wait just in case Lego loses the license? /s It's not so cryptic. It will be the best of times and the worst of times as a LEGO investor. Imagine no more LEGO STAR WARS sets being produced. Even the basic SW sets will explode in growth. Yet, you will take away the most prized and valuable theme in the LEGO Universe. Is short term gain worth the long term loss? Quote Link to comment Share on other sites More sharing options...
minicoopers11 Posted November 13, 2014 Share Posted November 13, 2014 It's not so cryptic. It will be the best of times and the worst of times as a LEGO investor. Imagine no more LEGO STAR WARS sets being produced. Even the basic SW sets will explode in growth. Yet, you will take away the most prized and valuable theme in the LEGO Universe. Is short term gain worth the long term loss? Not at all. Would be crazy if this actually happened, there's no doubt. If it got seriously competitive, I think Lego would probably take a loss to keep the line. Quote Link to comment Share on other sites More sharing options...
trekgate502 Posted November 13, 2014 Share Posted November 13, 2014 Does anyone else remember the rumors that Disney was eyeing Hasbro for its next acquisition a year or two ago? I hope it does not happen but I still see how it could. Forget that Lego is Lego and everything else is not comparable. What a drivers seat Disney would be in for all of their toys and for what Lego pays them for Star wars - if they owned Hasbro. Or they paid to redo Kre-O to something much better than it is and called it something different. That would Disney being ruthless at its best. They do know how to do that. They are an impressive business operation. I hope they leave the toy industry alone. Also just found this that says Disney must bless Hasbro buying Dreamworks. Hmm... http://www.cnbc.com/id/102182221 Quote Link to comment Share on other sites More sharing options...
dubzero Posted November 13, 2014 Share Posted November 13, 2014 This is an interesting move for Hasbro. I'm not sure this is very bright on their part since movie production is not their core business. Remember what happened to TLG when the started chasing squirrels and got away from their foundations. Quote Link to comment Share on other sites More sharing options...
exciter1 Posted November 13, 2014 Share Posted November 13, 2014 It would have been a good move for Hasbro to bid on the TMNT line a couple years ago. They didn't and the current action figures are probably much more superior than if Hasbro would have owned the license anyway. Quote Link to comment Share on other sites More sharing options...
mudcatsfan Posted November 13, 2014 Share Posted November 13, 2014 (edited) you've got to wonder how many star wars fans will boycott Kreo just because they're basically ****, I know Gi Joe fans and transformer fans that won't spend a dime on Kreo sets and ask for custom lego minifigures and MoCs because Kreo is such a crap product Kreo GI Joes are AMAZING. If you'e a fan of the 1980's cartoon & comic era joes of course. Also, i should clarify, i'm talking the individual figures, the building sets kind of suck. Also the most recent round of sets are decent (the terror drome is awesome), but not lego quality. Edited November 13, 2014 by mudcatsfan 1 Quote Link to comment Share on other sites More sharing options...
trekgate502 Posted November 13, 2014 Share Posted November 13, 2014 I will say this there may be many fans that do not buy Kre-O but I do love Star Trek and Transformers and i do buy some of the Kre-O product. The NCC-1701 was a fun build. No its not Lego. No it is not great at sticking together but in a world where Lego is not going to happen I take what you can get. I sure hope we do not have to have that discussion about Star Wars someday. Lego is the best. Quote Link to comment Share on other sites More sharing options...
fuzzy_bricks Posted November 18, 2014 Share Posted November 18, 2014 Sounds like the merger isn't going to happen this time around. http://www.latimes.com/entertainment/envelope/cotown/la-et-ct-dreamworks-shares-20141117-story.html Quote Link to comment Share on other sites More sharing options...
scuttfarkas Posted November 18, 2014 Share Posted November 18, 2014 It's not like KRE-O blocks are worlds different than LEGO. They're essentially the same building system. The actual KRE-O Transformer builds were/are pretty cool. I did the Bumblebee one. You didn't use all the pieces when you switched from car to robot....but if you took some of the extras and filled the robot out, he looked good. That being said, their minifigures are pretty poopy. Nothing right now can compete with the iconic LEGO minifigure look. That being said, if another company wanted to cut into LEGO's brand....I don't think it'd be very hard. They'd need a flagship theme/license and a desire to increase their quality a little ( be it in brick quality or set design). Quote Link to comment Share on other sites More sharing options...
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