Images, probably already shared:

 

http://www.neoape.com/more-lego-elves-2015-sets-official-images/

 

I'm not sure how well these will do.  LOTR/Hobbit didn't sell as well as Lego hoped, and I see the Disney sets way outselling Elves.  Elves is kindof nerdy (not that I personally have a problem with that).

Images, probably already shared:

 

http://www.neoape.com/more-lego-elves-2015-sets-official-images/

 

I'm not sure how well these will do.  LOTR/Hobbit didn't sell as well as Lego hoped, and I see the Disney sets way outselling Elves.  Elves is kindof nerdy (not that I personally have a problem with that).

 

1. They need unicorns to sell this line, purple dolphins are not going to cut it.  

 

2. The box art is too good.  I am more interested to learn / read / watch more about the elves as pictured on the upper right of the boxes than the actual sets / LEGO elves..

The first images we saw featuring the builds with mainly lavender, purple, and various shades of blue are winners to me while these latest additions not so much although I do like seeing leaves in new colors like the Treetop Hideaway in particular.

(Click on image to enlarge.)

They need unicorns to sell this line, purple dolphins are not going to cut it.  

Edited December 16, 201411 yr by inversion

Here are two sets on the list for the summer I think that I missed before.

41077 - Aira

 

(Click on image to enlarge.)

 

 

Just saw this image. Harry Potter x CHIMA anyone??? (but with more purple)

One of my Targets have a sign for Elves on girls' LEGO aisle: coming March 2015

Edited January 9, 201510 yr by Darth_Raichu

I noticed that Mega Bloks Barbie got a headstart on the fairy/fantasy theme. It's really too bad MB bricks are so badly executed, because the set concepts are super cutel There's so much potential with the fairy wings and mermaid tails. More appealing to little girls than say, Elves.

 

 

 

Harry Potter x CHIMA anyone??? (but with more purple)

I was thinking this is like LEGO's answer to the TV series Winx but I can see that too.

The kids and I saw a teaser animation for Elves and it looked poorly done.

I got Captain Planet vibes from those teasers: "When 5 powers combined..  "

 

https://www.youtube.com/watch?v=DMoodiD0UEI

 

(btw, I just realized the end song for Captain Planet was an NKOTB rip-off )

Ah ! Each elf belongs to an element (fire, water, etc.). Good idea.

My only complaint is how awkwardly stiff the animation in the teasers feel. The whole scene is beautifully done as are the characters but their movement just seems off. Maybe if the transition from one frame of movement to the next was smoother.

I got Captain Planet vibes from those teasers: "When 5 powers combined.. "

(btw, I just realized the end song for Captain Planet was an NKOTB rip-off )

"The power is YOURS!" A bunch of Lego's theme have some sort of 'five rangers of power' in particular Bionicle and Ninjago. Funny thing with Captain Planet, I always remembered the tune playing through the credits more than anything else about the series.

I'm looking forward to this line. I love the new colors and who doesn't love pointy ears. Lol

 

video

 

From 1'18" to the end:

Really cute stuff, pegasus, the queen, etc. Really nice. But come on, these are no more legos...

Edited February 5, 201510 yr by biniou

From 1'18" to the end:

Really cute stuff, pegasus, the queen, etc. Really nice. But come on, these are no more legos...

 

First of all - there is no such word as "legos"...

 

Beside this, take a look on Fabuland - much more "no more Lego"...

 

:-)

Edited February 5, 201510 yr by mauro23

First of all - there is no such word as "legos"...

 

Beside this, take a look on Fabuland - much more "no more Lego"...

 

:-)

 

What I meant is that this (really, really) cute minifigures ressemble more and more to non-lego stuff (is LEGO trying to steal Playmobil's market ?)

 

"legos" is not official:  it's just quicker and more simple... In my country 99.99% of the people say "legos" and not "briques de construction LEGO" (LEGO bricks). A bad habit I guess...

 

Oh, BTW, Fabuland is more "lego" (system) than Elves, because fabuland minifigs can seat on studs, and friends/elves can't...

41076 - Farran and the Crystal Hollow

 

 

 

Here are the three winners (in every point of view).

Here are the three winners (in every point of view).

If I had to choose, those would be my picks as well.