I dont really care about the Simpsons (since season1 ) or robot ninjas or Chima (although the 2014 sets do look cool) or even the movie I do love the SeaCow - I bought 2 so far (one for me and my kids and one to maybe sell) and blew all my points to get them. That it is part of the move does not matter at all to me. I think it is a fun larger build (unlike the Destroyer which about drove me insane with all the grey parts), is very Steampunk, unique and not fragile but appears to be very sturdy for all of us to actually play a lot with it. Some of the other boats just are not sturdy enough for serious play.
My only complaint with the set so far is that I wish it broke out the build into multiple manuals so each family member can work on a section at the same time.
This boat combined with the "Steampunk" MBA set is slowly getting my hopes up for one day having a true Steampunk theme.
The second my kids and I all saw it online we all said wow at the same time. A first for any lego set. I think it will sell well in the future.