I wonder if people are hammering them with price matching.
My K-Mart was down to Shelob and Riddles in the Dark left last time I was there.

Yeah price matching is huge now. The target I went to had 3 isle of lego, 4 if you count friends. 

We essentially have half an aisle

Awesome deal. I cleaned out my local Target (South Morang, VIC in case anyone was going to go there).

 

At the 50% price, you can pretty much sell the minifigures for what you paid and keep the ret of the LEGO.

Or keep them for when they EOL.

 

At any rate, 50% off does not happen often in Aus, so grab it now while you can.

I tried to get 50% off the LOTR, but finding a staff member was impossible and they had next to nothing of LOTR on the shelves anyway. I just want more Unexpected Gathering. Plan to hit some stores tomorrow.

Got another 2 x AUG, 1 x goblin king and 3 x riddle for ring. 

 

Going to another store tomorrow and they more stock

The Melbourne City Target store had a lot of Hobbit stock yesterday.
Sadly no Unexpected Gatherings though.

 

Heaps of Riddles for Ring which I think will be awesome flippers for bucks.

I was lucky enough to pick up 3 more Gatherings. Also, I checked Gumtree today and sure enough the first sellers are trying to cash in...

Yeah I had someone here on gumtree trying to flog an AUG for 90 and Wargs for 70. That was on friday. No patience

I must say this was the weirdest sale. Went back today during lunch break and the 50% off is gone. Some sets still there but now at 20% just like all the other LEGO. Very strange. Without The Darkness posting this I would have missed it completely. Just like the other day when Myer had buy 2 get 1 free. Not advertised at all. Just word of mouth and that was a week before their normal sale.

I agree, Its a bit odd.

I found out via facebook, apparently there was a big advertisement in the Herald down here.

 

Myer annoys me though, I am a Myer One Gold member, and there are buy 2 get 1 free offers that aren't even advertised at all.

They usually get advertised by email on a Super Saturday or through the Myer One app, but the last one wasn't anywhere to be found.

 

I was P'd off as I only found out after it had finished.

I usually use those to stock up on a lot of LEGO, and they are generally the best deals available in Aus (except this recent Hobbit 50% off).

My Target had a whole heap of Hobbit sets out today. The sign was removed and no 50% off. Maybe they were there yesterday when I couldn't get there, but I have my doubts as they weren't there the two days prior. Fairly ticked off right now.

Yeah I asked at 4 different Targets the reason for 50% off and none had a answer. Mine was that maybe they are clearing stock for when new movies comes out, but isn't that like late this year or next?

 

I did clean up though, going through checkout. "wow thats alot of lego" I replied "yeah my kids love it and have so many nephews to buy for" hahah suckers

If it wasn't for spending over $1000 at TRU's deal last night (and having 3 kids with me) I would have jacked up big time. 

Not going to hold my breath that we will see that deal again.