I just got the latest Lego Club Magazine today and noticed that they changed Max again. Is anyone else sick of the madness!?! Give the kids someone who doesn't change!

....They did WHAT?!

Could you post a image or maybe a link showing the change?

I'll try to find one, or you could look on the website.

Shun!!!!!!!!! http://club.lego.com/default.aspx?domainredir=legoclub.com

You could probably look on their page more more pics from the magazine.

Thanks for the direct link. I had something else on my mind so I didn't even think to try and just look for myself. ....Well that and I'm lazy. :p

Not sure why Lego is doing this..........??

This is the worst thing in the name of fickle!!!

Not sure why Lego is doing this..........??

I don't know. Maybe trying to make him 'hipper' for the really hip & happenin' kids out there?

Well heck, has anybody seen what Chuck E. Cheese did to their mascot? He's completely different now.

I don't know. Maybe trying to make him 'hipper' for the really hip & happenin' kids out there?

Well heck, has anybody seen what Chuck E. Cheese did to their mascot? He's completely different now.

Ahhh chuckie cheese. Now there's a mouse I haven't heard about for quite sometime. Now that you've mentioned it I'm afraid to see what he looks like. Has he aged? Or does he look younger than before? Haha

Ahhh chuckie cheese. Now there's a mouse I haven't heard about for quite sometime. Now that you've mentioned it I'm afraid to see what he looks like. Has he aged? Or does he look younger than before? Haha

The little rat did a Doctor Who and got younger.

Here's what he looked like originally from an older commercial.

And here's what he looks like now in a commercial from last year.

From those two, I found this news clip talking about the corporate aspect of the change.

Haha not only did he get younger he also learned how to be a guitar playing Rockstar lol

They gave Max like a million different new outfits!

He has a large wardrobe.... ; ) Maybe he has started out old and slowly gets younger. That would be nuts!

Maybe Lego marketing is retarded and doesn't know when to stop...

I think they're trying to make him more versatile as a character. Different outfits for different scenes or places. Still, I thought most mascot characters just had one signature outfit. That's what makes them unique and recognizable.