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LEGO STAR WARS - The development process of a new product from the initial idea to the final product.

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Part of the Orlando Celebration Day, Panel focused around complexity of the development process of Lego Star Wars Theme.
Long but very interesting indeed.

 

 

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    Thanks for posting, was cool to see some of that background info.

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    Noch

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    I gotta have to say I was really surprised by the fact that almost entire Design Team designated to work on SW theme are from Denmark.
     

    Edited by Shewie

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    YES

    I was waiting for someone to upload this.

    This is the kind of stuff I absolutely love to watch. Now that I know their secrets I can make better custom sets! :D 

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    Sorry again with the double post (I really would edit it in!) but I think somebody should go and find all the corresponding sets with all the box wallpapers they showed. 

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    So the devil has a name, and it is... Rob Johnson.

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    The Q&A has some cool hints and... answers.

    A possible, new UCS set.
    No Starwars minifig series because of Hasbro.
    No "power functions" any time soon.

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    Really enjoyed that.  Thanks for sharing it.  It all makes sense, but it was nice to actually see the process, from start to finish.

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