Dubbed eBay Authenticate, the new service will be powered by a “network of professional authenticators,” and is ultimately designed to encourage buyers to part with cash on expensive items, safe in the knowledge that the merchandise is legitimate.
“We know that many shoppers may be hesitant to purchase high-end products online,” continued Chambers. “This service is designed to help quell some of those concerns — and in turn — enhance the opportunity for our sellers to get top-dollar for their items.”
Sellers opt into the program and pay a fee — an undisclosed amount so far — to access the service. In the product listing, there will be messaging that indicates that the item will be checked by one of the authenticators. Once a sale is complete, the authenticator will personally inspect the item, and then it will be forwarded to the buyer. If, after passing the examination, the consumer receives the goods and they turn out to be fake, eBay says it will refund double the price of the original purchase price.
Notably, if a seller doesn’t opt into the authentication program, a buyer can still elect to use the service, though they will have to cover the cost of the inspection themselves.
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http://venturebeat.com/2017/01/12/ebay-to-combat-counterfeiters-with-professional-authenticators-that-inspect-high-end-goods/