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Ideas #015: 21306 - Yellow Submarine

I'm kinda surprised this forum isn't started yet. I'm looking forward to this set, though I wanted all of the submissions from this round to be created. Just a couple pics to remind folks what the submission set looked like.

1911029-o_19l7o7ba57em1mqbmookjc1vi17-fu

1911838-o_19la26amv1c3s11s7tjmomm92ic-th

https://ideas.lego.com/projects/102950

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  • Available November 1st 2016.  Official images: LEGO Ideas Blog Entry Announcement Hollywood Reporter Announcement Original Submission  

  • Here's some images from the one I built on Tuesday, but then I had to build one last night too b/c A) my dad won't be building this for himself for his present and B )  I had to do the EXACT same thin

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3 minutes ago, TabbyBoy said:

...

Don't Littlewoods jack up prices?

Yeah, I think they had it listed at €65 if I remember rightly. Worked out at €43 each. I passed on them, too early for me.

  • 1 month later...
  • 1 month later...

Normally, Ideas sets are quite hard to find here but this one and Adventure Time are everywhere. I am guessing TLG wants to extend it´s scope and get more sales. Definitely not great news for future appreciation.

Well, Amazon has always had them.  That pretty much makes them available to every one......

Edited by boliramirez

AT no go...cannt sell even one, brand new set sell well first 2-3weeks after release, this one nope...pass...

YSub with B&N dicount pretty good buy...i got 4.

 

 

58 minutes ago, brickolodon said:

AT no go...cannt sell even one, brand new set sell well first 2-3weeks after release, this one nope...pass...

YSub with B&N dicount pretty good buy...i got 4.

 

 

Hhmmm... ideas set no-one likes and doesn't sell well. Sounds familiar.

  • 2 months later...

Since when has this been marked down at US SAH?

Seems like TBBT last year, they have made too many...

Have faith, there's probably more Beatles than StarWars fans! ;-)

Why the mark down then?

Short licence and too much stock to move at the current sales velocity. 

1 hour ago, Val-E said:

Since when has this been marked down at US SAH?

Seems like TBBT last year, they have made too many...

I just went to PM some Adventure Time at TRU.  They had zero Adventure Time, zero Caterham, and 50+ Beatles Subs.  Perhaps you might be on to something...

1 hour ago, Sfcommando14 said:

I just went to PM some Adventure Time at TRU.  They had zero Adventure Time, zero Caterham, and 50+ Beatles Subs.  Perhaps you might be on to something...

Two annotations reagarding the question of "too many produced" or not:

a. Limit for the discounted Submarine in the US website is 2 (two).
b. I wouldn't call it surprising that YS is the least favorite Ideas set in a TOY SHOP. I mean, how many 50-year old kids do you know? That's why I don't necessarily see your observations as a proof for the YS being a bad seller and/or having been over-produced (as per @Val-E).

16 hours ago, Frank Brickowski said:

b. I wouldn't call it surprising that YS is the least favorite Ideas set in a TOY SHOP.

Possibly, but the non-kid targeted Caterham at RRP + $10 is sold out while sitting next to tons of Speed Champions that are far more appealing to kids and significantly cheaper, while there are 8 full rows of YS in three different spots in the Lego section.  This is just an accumulation of anecdotal evidence being used for speculation.

Which is exactly what keeps this site going!

I´ll accept another explanation for the mark down if someone can provide one, until then over supply seems to be the winner.

Possibly, but the non-kid targeted Caterham at RRP + $10 is sold out while sitting next to tons of Speed Champions that are far more appealing to kids and significantly cheaper, while there are 8 full rows of YS in three different spots in the Lego section.  This is just an accumulation of anecdotal evidence being used for speculation.


AFOL LEGO nerds like to pretend they're car guys and like to pretend they like music like AC DC, Metallica, etc. They don't like to admit they're old men who really do like music from decades ago and like little kid's toys.

I say that tongue in cheek but I absolutely agree with Frank B that fans of the Yellow Submarine set likely aren't picking them up at the toy stores. Sets like Caterham probably did get less stock but adult buyers (lets face it, most ideas sets are being hunted by adults "for their kids") will want to hold that box in the store and pretend they're driving it.. it's like buying a car. You don't buy them on Amazon because you can't test drive it (at least not yet).
6 minutes ago, gregpj said:

 


AFOL LEGO nerds like to pretend they're car guys and like to pretend they like music like AC DC, Metallica, etc. They don't like to admit they're old men who really do like music from decades ago and like little kid's toys.

I say that tongue in cheek but I absolutely agree with Frank B that fans of the Yellow Submarine set likely aren't picking them up at the toy stores. Sets like Caterham probably did get less stock but adult buyers (lets face it, most ideas sets are being hunted by adults "for their kids") will want to hold that box in the store and pretend they're driving it.. it's like buying a car. You don't buy them on Amazon because you can't test drive it (at least not yet).

At least I like the right music, so I don't have to pretend.

21 minutes ago, exciter1 said:

At least I like the right music, so I don't have to pretend.

Hello, my fellow Nicki Minaj fan! :smile:

LEGO missed out capitalizing on the Justin Bieber craze

54 minutes ago, gregpj said:

AFOL LEGO nerds like to pretend they're car guys and like to pretend they like music like AC DC, Metallica, etc. They don't like to admit they're old men who really do like music from decades ago and like little kid's toys.

I say that tongue in cheek but I absolutely agree with Frank B that fans of the Yellow Submarine set likely aren't picking them up at the toy stores. Sets like Caterham probably did get less stock but adult buyers (lets face it, most ideas sets are being hunted by adults "for their kids") will want to hold that box in the store and pretend they're driving it.. it's like buying a car. You don't buy them on Amazon because you can't test drive it (at least not yet).

 

 

At least I like the right music, so I don't have to pretend.


My best friend growing up was a huge Metallica fan mixed with a bunch of different styles like R.E.M. and The Tragically Hip. Turned me into a fan too.

I like cars but I just can't bring myself to collect all of the LEGO cars any more (big or small). And this YS is neat but too many ideas sets to collect have turned me off as well.. I stopped before BBT and the Maze.

I often wonder there must be others like me... too many sets in a theme to collect/build/display. And those who are replacing us (I believe they do exist) .. what are they buying? My money is not on The Maze, YS and sets like them but rather Caterham and the yet to be released women of NASA and Apollo sets.

 

AFOL LEGO nerds like to pretend they're car guys and like to pretend they like music like AC DC, Metallica, etc. They don't like to admit they're old men who really do like music from decades ago and like little kid's toys.

 

Line of the day right there.

1 hour ago, gregpj said:

AFOL LEGO nerds like to pretend they're car guys and like to pretend they like music like AC DC, Metallica, etc. They don't like to admit they're old men who really do like music from decades ago and like little kid's toys.

I thought you were talking about the same kind of music here because the best AC/DC and Metallica was decades ago.

Edited by fuzzy_bricks

44 minutes ago, fuzzy_bricks said:

I thought you were talking about the same kind of music here because the best AC/DC and Metallica was decades ago.

:)

Beatles go just a wee bit further back and fall more into the "easy listening" category. Don't get me wrong, I think many people like and appreciate The Beatles but are they also into LEGO? We sure know that middle aged men like LEGO... walk into my LEGO store any Saturday afternoon and some 40 year old man is there scoping out the LEGO sets looking to get nerdy on a Saturday night. :P

7 minutes ago, gregpj said:

:)

Beatles go just a wee bit further back and fall more into the "easy listening" category. Don't get me wrong, I think many people like and appreciate The Beatles but are they also into LEGO? We sure know that middle aged men like LEGO... walk into my LEGO store any Saturday afternoon and some 40 year old man is there scoping out the LEGO sets looking to get nerdy on a Saturday night. :P

I was just trying to say that someone in the middle aged range, may not have to pretend to like AC/DC or Metallica, because that music would have been more in line with their age.  The Beatles would have been more likely to be their parents music.  We may be saying the same thing here, the Yellow Submarine falls outside that middle age demographic.

I was just trying to say that someone in the middle aged range, may not have to pretend to like AC/DC or Metallica, because that music would have been more in line with their age.  The Beatles would have been more likely to be their parents music.  We may be saying the same thing here, the Yellow Submarine falls outside that middle age demographic.


I think we are... I was just poking fun at the 80s and early 90s and by extension things like the heavy metal tshirts people wore.

The irony is that all the nerdy guys who are now in their 30-40-50s are a big part of the target audience of resellers. LEGO knows this too.... speed champions anyone?
56 minutes ago, gregpj said:

The irony is that all the nerdy guys who are now in their 30-40-50s are a big part of the target audience of resellers. LEGO knows this too.... speed champions anyone?

Where there is adult trying to relive their childhood through Lego we will be there. Where there is some one who missed out on a set we will be there. Where somebody wants an exclusice set from an event we will be there. Where there is someone wanting a set on pre release we will be there.

The reseller mantra.

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