New rumor starting floating around today:

10255 - Assembly Square

Celebrating Modular Buildings 10th Anniversary

• The ultimate modular building.
• Complete details will be shared once D2C has officially unveiled the product.  This will probably happen in November 2016.
• Campaign will be created to celebrate the 10th Anniversary of the Modular Building line.

Launch Date: 4/1/2017 (April 1 or January 4?)

EDIT RRP: 2699 (probably in Danish Krone, which is around $150-$160 $400 USD.

No picture of the actually item; picture will be released in November.

2 minutes ago, minicoopers11 said:

Is that town hall on the sheet cake the baker is carrying outside the bakery?

I think it's Cafe Corner.

2 minutes ago, lazuli16 said:

I think it's Cafe Corner.

You're right. And it's a LEGO set, not a sheet cake. lol.

22 minutes ago, oneknightr said:

Looks good. Lego is putting out SO MANY big sets now. Where are they going to find the shelf space?

The beauty of online store

9 minutes ago, minicoopers11 said:

Is that town hall on the sheet cake the baker is carrying outside the bakery?

It looks like the original Café Corner box set. Oh, seems as I was typing this up, Brian Briggs just posted close-ups.

 

8 minutes ago, Brian Briggs said:

Are they hinting at upcoming rereleases?

Cafe Corner! Horizon Express? Eiffel Tower!

Being an anniversary design, I imagine those mini-builds are simply meant to represent the company's various landmark builds.

WHAT IS THIS ??????? credits http://minifigpriceguide.com/wordpress/lego-10255-assembly-square-revealed-offical-images/

Edited October 17, 20169 yr by John Jones
cite

not impressed, expected something more spectacular with 4K pieces

I absolutely love this!!!

 So is the hospital still coming? Or not?

I personally love it. Will see how it can mesh with other modulars but a definite buy for me.

I like it, but it looks super cramped.

Anyone got a price?

41 minutes ago, TabbyBoy said:

It does look delicious but, maybe 5yrs too early to buy >1? ;-)

Of course, it's no reason for the PC or PS to go, LEGO could shock us again as they did with the TH. My gut feeling is that NO modular will retire this year. Even if it did, expect slow growth.

It´s bad news for PS owners regardless as it effectively negates that one´s main advantage of filling a street - the one that was supposed to make us all rich.

That sidewalk looks a bit of a health and safety disaster with all those people on it.

Edited October 17, 20169 yr by Val-E

5 minutes ago, c_rpg said:

I like it, but it looks super cramped.

That's why you're supposed to buy at least two copies of the set and make the necessary modifications for larger buildings yourself.

3 minutes ago, Mhd747 said:

Anyone got a price?

about 200 whatnots, ballpark. 280 US money

Edited October 17, 20169 yr by Val-E

I'd take a stab at £199.99 for the UK and €229.99 for most of Europe. It's huge risk buying a lot I think. Could this be the FIRST modular to retire? ;-)

6 minutes ago, Val-E said:

It´s bad news for PS owners regardless as it effectively negates that one´s main advantage of filling a street - the one that was supposed to make us all rich.

That sidewalk looks a bit of a health and safety disaster with all those people on it.

On the countrary... this is a set that could re-ignite the whole theme.  

7 minutes ago, Val-E said:

It´s bad news for PS owners regardless as it effectively negates that one´s main advantage of filling a street - the one that was supposed to make us all rich.

 

it doesn't have a clean cut on the floor. we still have hope 

4 minutes ago, Ciglione said:

On the countrary... this is a set that could re-ignite the whole theme.  

Well I was considering burning mine....

Lego is smart. After analysing this set I came to the conclusion you have to buy at least two. And that is just to build. Not to invest. 

What is the history of anniversary sets? Were they around for long? I have the impression they were not.

1 minute ago, Val-E said:

Well I was considering burning mine....

I would suggest you'd wait before doing that.

7 minutes ago, TabbyBoy said:

I'd take a stab at £199.99 for the UK and €229.99 for most of Europe. It's huge risk buying a lot I think. Could this be the FIRST modular to retire? ;-)

they won´t sell you 4000 parts for that money unless it comes in a Classic box! 249.99 GBP and 279.99/289.99 EUR is more likely.

Celebrate ten years of Modular Building with the Assembly Square!

Take a trip to the amazing Assembly Square, developed to celebrate ten years of LEGO® Modular Buildings, featuring a wealth of unsurpassed, intricate details and hidden surprises. Easy-to-remove building sections provide access to the highly detailed interior, comprising a ground level with a bakery, florist’s shop and café, a middle level with a music store, photo studio and dental office, and an upper-level dance studio and apartment with access to a rooftop terrace with barbecue. The exterior of the building features a detailed sidewalk with outdoor café furniture, fountain, streetlamps and a highly elaborate facade with beautifully detailed windows and doors, three buildable shop signs, spired tower and a decorative roofline. Collect and build an entire town with the LEGO Creator Expert Modular Building series 10243 Parisian Restaurant, 10246 Detective’s Office and 10251 Brick Bank. Includes eight minifigures and a baby figure.

• Includes eight minifigures: a dentist, barista, baker, florist, music store assistant, dancer, photographer and a LEGO® fan, plus a baby figure.
• The three-level Assembly Square features an authentic, elaborate facade with detailed windows and doors, three buildable shop signs, spired tower, decorative roofline and a rooftop terrace, plus a detailed tiled sidewalk with a fountain, outdoor café furniture and two streetlamps. The highly detailed interior includes a bakery, florist’s shop, café, music store, photo studio, dental office, apartment and a dance studio.
• Ground level features a bakery with counter, cash register, shelves, opening oven, wedding cake and assorted buildable pastries and treats; a florist’s shop with counter, cash register, garden tools, flower arrangements, bouquets and a blue and yellow macaw parrot element; and a café with espresso machine, counter, bench seating and pie elements.
• Middle level features a music store with a buildable drum set, two guitars and saxophone element; photo studio with buildable classic camera and adjustable tripod; and a dental office with buildable reclining chair, waiting area, telephone and a sink.
• Upper level features a dance studio with buildable piano and reflective mirror element; an apartment with buildable foldout sofa bed, detailed kitchen, toilet, micro LEGO® train, modular buildings and Eiffel Tower, and access to a rooftop terrace with buildable barbecue, table and a neglected plant.
• Accessory elements include a ballerina skirt, Chihuahua, pretzel, ornamental chicken and candy. Also includes a buildable telephone, grill, baby carriage and buildable lamps.
• Remove the building sections to access the detailed interior.
• Adjust the camera tripod and take photos all around the square.
• Recline the dentist chair and reveal those pearly whites!
• Open the oven door to remove your freshly-baked pastries.
• Fold out the sofa bed and relax while you admire your modular buildings collection!
• Celebrate Modular Buildings with this awesome 10th anniversary LEGO® Creator Expert set!
• This set offers an age-appropriate build and play experience for ages 16+.
• New decorated elements include a dentist torso, dentist window and 2×3 tile with the 10182 Café Corner box front.
• Includes lots of curved and corner angle tiles, garage doors used as box windows and LEGO® Technic excavator scoops used as roofing elements.
• Collect and build an entire town with the LEGO® Creator Expert Modular Building series 10243 Parisian Restaurant, 10246 Detective’s Office and 10251 Brick Bank.
• Measures over 13” (35cm) high, 14” (38cm) wide and 9” (25cm) deep.

12 minutes ago, Val-E said:

they won´t sell you 4000 parts for that money unless it comes in a Classic box! 249.99 GBP and 279.99/289.99 EUR is more likely.

I read a rumor on reddit that said 399,99 USD / 349,99 Euro... Seems possible

 

Update: it seems like 239,99 (says so in the cached version of promobricks)

Edited October 17, 20169 yr by Chillreign
Update of price

2 minutes ago, mattyman said:

Celebrate ten years of Modular Building with the Assembly Square!

Take a trip to the amazing Assembly Square, developed to celebrate ten years of LEGO® Modular Buildings, featuring a wealth of unsurpassed, intricate details and hidden surprises. Easy-to-remove building sections provide access to the highly detailed interior, comprising a ground level with a bakery, florist’s shop and café, a middle level with a music store, photo studio and dental office, and an upper-level dance studio and apartment with access to a rooftop terrace with barbecue. The exterior of the building features a detailed sidewalk with outdoor café furniture, fountain, streetlamps and a highly elaborate facade with beautifully detailed windows and doors, three buildable shop signs, spired tower and a decorative roofline. Collect and build an entire town with the LEGO Creator Expert Modular Building series 10243 Parisian Restaurant, 10246 Detective’s Office and 10251 Brick Bank. Includes eight minifigures and a baby figure.

• Includes eight minifigures: a dentist, barista, baker, florist, music store assistant, dancer, photographer and a LEGO® fan, plus a baby figure.
• The three-level Assembly Square features an authentic, elaborate facade with detailed windows and doors, three buildable shop signs, spired tower, decorative roofline and a rooftop terrace, plus a detailed tiled sidewalk with a fountain, outdoor café furniture and two streetlamps. The highly detailed interior includes a bakery, florist’s shop, café, music store, photo studio, dental office, apartment and a dance studio.
• Ground level features a bakery with counter, cash register, shelves, opening oven, wedding cake and assorted buildable pastries and treats; a florist’s shop with counter, cash register, garden tools, flower arrangements, bouquets and a blue and yellow macaw parrot element; and a café with espresso machine, counter, bench seating and pie elements.
• Middle level features a music store with a buildable drum set, two guitars and saxophone element; photo studio with buildable classic camera and adjustable tripod; and a dental office with buildable reclining chair, waiting area, telephone and a sink.
• Upper level features a dance studio with buildable piano and reflective mirror element; an apartment with buildable foldout sofa bed, detailed kitchen, toilet, micro LEGO® train, modular buildings and Eiffel Tower, and access to a rooftop terrace with buildable barbecue, table and a neglected plant.
• Accessory elements include a ballerina skirt, Chihuahua, pretzel, ornamental chicken and candy. Also includes a buildable telephone, grill, baby carriage and buildable lamps.
• Remove the building sections to access the detailed interior.
• Adjust the camera tripod and take photos all around the square.
• Recline the dentist chair and reveal those pearly whites!
• Open the oven door to remove your freshly-baked pastries.
• Fold out the sofa bed and relax while you admire your modular buildings collection!
• Celebrate Modular Buildings with this awesome 10th anniversary LEGO® Creator Expert set!
• This set offers an age-appropriate build and play experience for ages 16+.
• New decorated elements include a dentist torso, dentist window and 2×3 tile with the 10182 Café Corner box front.
• Includes lots of curved and corner angle tiles, garage doors used as box windows and LEGO® Technic excavator scoops used as roofing elements.
• Collect and build an entire town with the LEGO® Creator Expert Modular Building series 10243 Parisian Restaurant, 10246 Detective’s Office and 10251 Brick Bank.
• Measures over 13” (35cm) high, 14” (38cm) wide and 9” (25cm) deep.

No mention of the Pet Shop or Cinema, eh? Hm. Suspicious this is.

Love it. Period. Still saving up for BB though, so this will need to be a mid to late 2017 purchase.

the dimensions don't seem to be very impressive, kinda short.  Would have liked something larger for 4000+ pieces.  

239.99 Euro  Promobricks posted the press release but promptly removed it - I copied the above from the Cache of the page