New rumor starting floating around today:

10255 - Assembly Square

Celebrating Modular Buildings 10th Anniversary

• The ultimate modular building.
• Complete details will be shared once D2C has officially unveiled the product.  This will probably happen in November 2016.
• Campaign will be created to celebrate the 10th Anniversary of the Modular Building line.

Launch Date: 4/1/2017 (April 1 or January 4?)

EDIT RRP: 2699 (probably in Danish Krone, which is around $150-$160 $400 USD.

No picture of the actually item; picture will be released in November.

Posted over on EB (and taken from a post over on NeoGaf):

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Yeah about that... i actually have a little "update" concerning this issue. 

I JUST got back from the Lego store and... i had a little chat with the manager and he told me that he actually SAW the modular square in person and it was glorious according to him!! When i then asked him that precise question (about whether it was gonna fit into a line or square setup etc.) he went on about how it could be both or more... as though it will be TRULY modular in concept, he also compared it to Pet Shop in the sense that you can separate the halves and integrate or interchange them however you like so that sounds kinda exciting!! He also talked about it more in the sense of a "house" and less of a park or actual square so not sure what to make of that. I could tell he obviously wouldn't/couldn't go into more detail without spoiling it all so make of that what you will

Anyway, color me hyped for the thing :)))

 

not sure if this goes in the what I heard from a lego employee, or rumor lol, or assembly square. Sounds cool

Additionally, there's a press release coming from LEGO tomorrow morning.  We don't know what the content is, but some speculate it might be related to this.

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Set your alarms and get your F5 finger ready!  Press release set for just under 24 hours from now.  17:00 CEST / 08:00 PDT / 11:00 EDT Monday.  Not sure if its this one or something else D2C.  Can't wait!

 

8 hours ago, Alpinemaps said:

Additionally, there's a press release coming from LEGO tomorrow morning.  We don't know what the content is, but some speculate it might be related to this.

 

Press release on the LEGO website; or where ?  I finally caught up with the all the modular sets after winning some cash while I was in Las Vegas for my wedding anniversary, and bought the Brick Bank in the Vegas LEGO store. 

Got quite an amount of looks walking with it over the strip at 9.15 pm... 

Anyway, I'm getting really excited about this set too.  And I would love it to be a big set, size wise, that is.  I love all the other ones, but they do tend to get smaller and more detailed inside, and I would like to see sets like the GG.  Some detail but still quite large in size...

13 minutes ago, Wimmer said:

Press release on the LEGO website; or where ?  

It will be on all of the fan sites at that time.  Brickset, etc.

2 hours ago, Wimmer said:

Anyway, I'm getting really excited about this set too.  And I would love it to be a big set, size wise, that is.  I love all the other ones, but they do tend to get smaller and more detailed inside, and I would like to see sets like the GG.  Some detail but still quite large in size...

It is supposed to be 4k+ pieces and kind of like 10218 in that you can rearrange the buildings a few different ways. Hopefully it will bring a much needed boost back to the theme after the lackluster Brick Bank and Detective Office. I am excited for this one.

41 minutes ago, asharerin said:

It is supposed to be 4k+ pieces and kind of like 10218 in that you can rearrange the buildings a few different ways. Hopefully it will bring a much needed boost back to the theme after the lackluster Brick Bank and Detective Office. I am excited for this one.

I like Brick Bank / Detective's Office much more than Palace Cinemas / Pet Shop ...

This is it! Source: https://www.brickmerge.de/img/sets/l/LEGO_10255.jpg

 

Edited October 17, 20169 yr by Haay

Pics are up:

http://www.brickmerge.de/10255-1_lego-advanced-models-assembly-square

Well, these look pretty darn official.  Thanks guys, we'll keep them up for now until we hear differently.

On 10/7/2016 at 5:08 AM, LahH001 said:

Looks like Lepin have beaten Lego to the punch and already have their version out already

Have pics and can send via pm if anyone is interested or of admin allow will put up

pm me

Looks good. Lego is putting out SO MANY big sets now. Where are they going to find the shelf space?

Just saw my birthday present (March 2017) in glorious pictures!  

i like it

I like most of it and now "I guess?" I see where they're going with the Assembly Square theme for this, but the fountain and square part look very much crammed in there.  I would rather have the focal point be the buildings and then build a proper square in front.

Looks good. 48x32 footprint by looks of it. Not reconfigurable as people first thought though. 

I am very disappointed. Its just a connection of 2 modulars, 2 boring modulars. Nothing special. Another simply design as in last modulars.

Look at the picture with other modulars... its just another part of street, without a special feeling.

I am very interested on sale numbers - since the town hall had a early EOL because of its price higher than an average modular....

does seem kinda filler though

They know how to get us to buy several of these to enlarge everything.

It does look delicious but, maybe 5yrs too early to buy >1? ;-)

Of course, it's no reason for the PC or PS to go, LEGO could shock us again as they did with the TH. My gut feeling is that NO modular will retire this year. Even if it did, expect slow growth.

10 minutes ago, Haay said:

This is it! Source: https://www.brickmerge.de/img/sets/l/LEGO_10255.jpg

 

Sweet Jesus....

That's a interesting use of Thor's hammer.

The footprint may be tricky for people to integrate into their cityscape but still such exquisite color variety and styles.

Is that town hall on the sheet cake the baker is carrying outside the bakery?

Are they hinting at upcoming rereleases?

Cafe Corner! Horizon Express? Eiffel Tower!