LEGO Angry Birds Will Take Flight

Quote

LAS VEGAS, Nevada– 8th June 2015– Rovio, makers of Angry Birds, the most downloaded mobile game ever, today announced a partnership with The LEGO Group to develop a line of construction toys. LEGO® Angry Birds will be available in spring 2016 to coincide with the release of The Angry Birds Movie, a full-length feature film based on the popular gaming franchise.

“The LEGO brand has an unparalleled ability to connect with people through products that spark creativity and imagination. We’re really excited to build experiences together with this amazing best-in-class partner,” said Pekka Rantala, Chief Executive Officer of Rovio.

“We are excited to bring Angry Birds to life in LEGO form, given the popularity of the game and its characters with fans of all ages, which will only be amplified by the forthcoming film,” said Jill Wilfert, Vice President, licensing & entertainment at The LEGO Group. “We seek partnership with globally relevant properties that offer a unique and rewarding play experience to our fans, and our designers are having fun developing building sets that leverage the engaging play and deconstruction found in the Angry Birds game.”
 

Further details about the collection, available in spring of 2016, are not yet available.
 

PRESS CONTACT
Kaisu Karvala
VP, Communications
Rovio Entertainment
+358 40 5715 990
[email protected]
 

About Rovio Entertainment Ltd
Rovio Entertainment Ltd, the creator of Angry Birds™ is a global industry-changing entertainment media company headquartered in Finland that creatively combines digital with physical, breaking the boundaries of traditional content delivery. What started as a casual game in 2009 became an international phenomenon within a few months of its release. Today Angry Birds is not only the most downloaded game of all time, it is a worldwide known entertainment brand reaching out into publishing, licensing, animations, books and location based entertainment. The Angry Birds movie is slated for release in May 2016. www.rovio.com

About The LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, England, Shanghai, China and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO brick, it is one of the world's leading manufacturers of play materials for children. Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com  

LEGO, its logo, the brick & knob configuration and the Minifigure are trademarks of The LEGO Group. ©2015 The LEGO Group.

19 minutes ago, Val-E said:

Angry turds.

Couldn't resist:

Edited January 16, 20179 yr by John82

Sad thing is if this theme had gone at xmas like Scooby it would at least have had rarity value. Now it is going to be hanging around like a bad smell for another year.

Is AB the worst theme to date? Since most Friends sets are turkeys even at 50% off, I'm leaving AB well alone. My local Smyths has a lot left and some have been reduced again to >60% off. Still, no takers.

FCOL... AB was a popular game, many years ago! How could LEGO leave it for so long?

Maybe their next theme will be Flappy Bird?

Is AB the worst theme to date? Since most Friends sets are turkeys even at 50% off, I'm leaving AB well alone. My local Smyths has a lot left and some have been reduced again to >60% off. Still, no takers.
FCOL... AB was a popular game, many years ago! How could LEGO leave it for so long?
Maybe their next theme will be Flappy Bird?

For the record, Friends sets are turkeys to you in your country and through your selling avenues. Many others have done very well with them.
And Angry Birds seems like a dud, but most Walmarts near me were wiped during the pre-Christmas discounts and didn't make it to clearance. And I haven't seen any restocked yet. If it's gone for good, it will at least have scarcity going for it. That's more than can be said for the Chima and Ultra Agents I still see dying on the vine at TRU and some WMs.

I decided to get the pig city teardown for 20 pounds (more than 50% off from Dutch price) and it is a pretty nice set. Of all AB sets it resembles the core idea of the game to me the most. At this price, the printed bricks by itself were interesting enough for a purchase.

Edited January 18, 20179 yr by Legojona

1 hour ago, Legojona said:

I decided to get the pig city teardown for 20 pounds (more than 50% off from Dutch price) and it is a pretty nice set. Of all AB sets it resembles the core idea of the game to me the most. At this price, the printed bricks by itself were interesting enough for a purchase.

At that price point it isn't bad as a parts pack.

I wonder if Angry Birds will only be available through LEGO directly when retailers sold off their remaining inventory. That would be similar to what happened with Jurassic World sets last year, at least in Germany.

So far in the UK, both John Lewis and Smyths have dropped the Angry Birds theme altogether.

Well done to the bricklinkers who got the castle for £30 each whilst Smyths are clearing them. Not bad for a parts value of £120.

So, is parting out Angry Birds sets going to be the new way to make money going forward?

5 minutes ago, Val-E said:

So, is parting out Angry Birds sets going to be the new way to make money going forward?

I did buy a whole bunch of these from Lego Bricks and Pieces so I am thinking maybe yes.

 

I have no further questions, your honour.

22 minutes ago, Val-E said:

I have no further questions, your honour.

Nor do I, Sir. I'll eat a pig if any of these sets reach RRP in the afterlife.

17 minutes ago, TabbyBoy said:

Nor do I, Sir. I'll eat a pig if any of these sets reach RRP in the afterlife.

 

I'm facing an Angry Bird now!

I've just had another 75 boxes delivered just as she got home from work an hour early. Of course, you can imagine how much space modular-sized double-wall boxes take up in the hallway.

Edited January 18, 20179 yr by TabbyBoy

37 minutes ago, TabbyBoy said:

I'm facing an Angry Bird now!

I've just had another 75 boxes delivered just as she got home from work an hour early. Of course, you can imagine how much space modular-sized double-wall boxes take up in the hallway.

Oh, did you change your mind regarding Angry Birds as an investment?

18 minutes ago, Brian Briggs said:

Oh, did you change your mind regarding Angry Birds as an investment?

LOL - No! It's to start selling all my Haunted Houses, Modulars and Towers of Orwank.

75825 Piggy Pirate Ship will get back to RRP after retirement, its such a ridiculous model (in a good way) that kids and some AFOLS will want it

2 minutes ago, Mhd747 said:

75825 Piggy Pirate Ship will get back to RRP after retirement, its such a ridiculous model (in a good way) that kids and some AFOLS will want it

I´d want a buy-in of FREE to take the risk. A second year of shelf life could kill the potential of these sets.

King Pig's Castle Retired and Piggy Plane Out of Stock. These two never made 50% off at SAH. The theme was five years too late for Lego. 

Maybe the others will follow soon... I was tempted to buy the Pirate Ship at £29.99 (Amazon) a few days ago, but decided against it. Maybe a regret, who knows. I would be more comfortable to hold a couple of  complete sets of these if they didn't have the word Movie on the box. Nostalgia can be a strange thing years down the line. 

Edited July 9, 20178 yr by Villager Chris

50% off now at SAH, along with a few Nexo Knight sets. 

https://shop.lego.com/en-US/Piggy-Pirate-Ship-75825

Call to check...

Bought the castle today for about 55% off to add to my collection. At that price point it looks like an interesting parts pack.

Today I received the King Pig's Castle. The seal code is interesting: 42S6. This means they actually made more than the initial production run.

Confession time.
I bought some sets in this theme.
75821 £1
75822 £3
75823 / 75824 - I bought one of these for £19 but can remember which one
75825 £39 but got a few freebies (£10 gift card + lego poly bag) to drop the price to under £30.  Didnt buy ago when Argos had it for £15
75826 £30 

This theme has almost been universally bashed. Perhaps I've had too much festive vino but I think it will do well over the next 24 months. The ebay sold prices are hovering around RRP for some sets (even slightly above), and there are not many sellers on Amazon. 

If Lego produced/retired the theme 5 years earlier it would be gold. For many the game will be an iconic and pioneer of tablet gaming. 

Oh, and remember there's a 10 year anniversary/sequel film coming in 2019.

Now, where's that vino...

Edited December 16, 20178 yr by Villager Chris

1 hour ago, Villager Chris said:

Now, where's that vino...

 

You've already drank it by the sounds of things