Here's the new seasonal set:

 

 

 

Oh boy, here we go talking about PEE again.  Well anyway here's a video review.

Is this a 9/1 for lego shop online?

 

Is this a 9/1 for lego shop online?

 

Yup, I believe so.

Okay, so I've picked up a handful of these lately as my "getting started" inventory. Can you guys sanity check me on my expectations I've gleaned from this thread and reading up on what happened with PEE?

I know none of this is set in stone, more looking to confirm/deny that I'm starting to understand the market and how you more experienced folks interpret it.

• Can expect seasonal sets to go EOL very quickly (3-6 weeks seemed to be the run for PEE)
• Might get a few early bites (pre-EOL) at a premium above MSRP for those who can't find it nearby
• Once it hits EOL (3-6 weeks) the market will consistently bear about $20 + S&H

This is the #3 seller on LEGO Shop at Home currently...

This is the #3 seller on LEGO Shop at Home currently...

Yeessss. Yeeessss. Buy them all!

I've bought 50 today! Lego Shop being down has stopped me buying more...

Dumb question- how and why are these being purchased in such large quantities?

My lego store got 2 in stock...

Dumb question- how and why are these being purchased in such large quantities?

I'd love to know as well.....multiple LEGO Shop at Home accounts? Different shipping addresses?  

 

“Believe none of what you hear, and only half of what you see.”

“Believe none of what you hear, and only half of what you see.”

I've always believed  there is much exaggerated on this site. 

Get the whole family involved! 

Yea, or your sport team...

Dumb question- how and why are these being purchased in such large quantities?

I'd love to know as well.....multiple LEGO Shop at Home accounts? Different shipping addresses?  

 

I'm very much a newbie, but I think I can take a stab at a rough answer and will hope to be corrected by a veteran for my own learning

For the "why"...

• These sets are produced in a limited number because they're just seasonal releases, so there's a built-in scarcity that's greater than normal for most sets.
• These sets are only available via LEGO stores, either by visiting your local Brick & Mortar (B&M) or online via Shop at Home.  So people who don't have LEGO stores nearby get the short end.
• Because of the scarcity and the seasonality of the sets, they tend to sell out / go EOL quickly... on the order of weeks or a couple months instead of years.
• Finally, these sets consistently resell for ~$20 (MSRP is $10)

So even though the magnitude of the price point / profit margin is small -- say a reseller makes a $5 profit per unit after costs -- it's reliable and quick-ish to move and you're still getting a 50% ROI.

For me, I'm in them currently for all of the above reasons and because it seemed like a good place to get started selling sets -- low upfront costs, reliable sales patterns and predictable margins. I don't have several hundred dollars tied up in sets that I have to wait several months or a year to appreciate in value and find out LEGO resale isn't for me.

For the "how"...

This part is a little more intuitive. People may have multiple LEGO Shop at Home accounts. They also may be hitting up multiple LEGO stores in their area. I don't know if there's a limit in the B&M store, but those are easy enough to work around with a little creativity and (perhaps most importantly) paying cash. I was just buying 3 on each visit to a different store this past weekend because I was a little paranoid as it's my first time. Paid cash, wasn't interested in becoming a VIP.

From what I understand, playing with multiple LEGO Shop at Home accounts is a little more complicated because TLG may be cross-referencing names, shipping addresses and credit card info to try and track down people trying to play outside their rules. But, that's easy enough to circumvent for those resourceful enough and properly motivated.

Edited September 2, 201510 yr by kenmoorhead
turns out that acronym gets automatically expanded

Now #1 on LEGO Shop at Home...

Now #1 on LEGO Shop at Home...

Come on, EO-Leven!

Yea, or your sport team...

Low risk , good margins and people will buy these continuously as they can't just buy 1 off of SAH for $10, they would spend 18ish with tax and shipping.  So there is always value in them from the get go.  Any leftovers you save for the following season and make combos.  

A lot of people aren't like us that buy $75 to get free shipping and promos.  They just want that one small set to put on display for the holiday.

I try to get at least 200 of each seasonal set.  Sometimes not all up front but on the back end at clearance as well for the following year.  Bats at $5 were a great investment last year and are already pulling $15 again.  Combo up with the new one for $35 on a $15 investment.  

Takes a little pre-planning as well to make the combos work.  

Well since the video will not embed apparently here is JANGBRiCKS' review.

Sold out LEGO Shop at Home (Europe/Australia)

Sold out LEGO Shop at Home (Europe/Australia)

wow 3200 units sold in a week according to inventory data. i would think its a temp sold out status though

That's what we thought about Valentine's dinner and Painting Easter Eggs

Halloween is far different than Easter and Valentines day.  People spend money on this holiday for decorations.

This set is adorable.  This set is one of the few traditional Lego sets to feature a girl as the main (only) character.  This set will have a limited run as it is seasonal.  This set is a good value at a $9.99 entry point.  This set will be far more collectible than the Monster minifigures are at the end of the day.   The masses, will not be aware of this set as it is limited distribution.

All IMHO but I bought five from SAH and plan to add five more from a B&M store close by.  The pumpkin and the bat were okay but I wasn't moved by them.  This one grabbed at me as soon as I saw it. 

 

That's what we thought about Valentine's dinner and Painting Easter Eggs

It's VD & PEE in these parts...