A few weeks back, we posted a survey to help learn more about who the Adult Fan of LEGO (AFOL) is.   Today I will be able to share those results with you in a nice illustrated format. Over the five day period, we received 579 replies and collected information from members at Brickpicker as well as help from other LEGO communities including Brickset, BrickFanatics and The Brick Fan. We would really like to thank them for helping to get the word out and collect data from different regions.   It is a rather large graphic below and I tried to compress it has much as possible while keeping it looking nice.  Let me know what your thoughts are and if you anything surprises you.

 

 

I would like to thank TodorKolevDesign for designing the infographic.  Please feel free to hire them if you need any illustrative work done. It was a pleasure to work with them.

Very nice!

Are you going to put out any of data you collected in a numeric format?  I'd be interested in what the other top themes were after those listed and percentages of profession.

Very nice!

Are you going to put out any of data you collected in a numeric format?  I'd be interested in what the other top themes were after those listed and percentages of profession.

 

 

Sure, I can add some of that data in here a little later

Great illustration of the results, easy and fun to read.

 

Thanks Jeff!

Very cool to see the results and graphics made it fun to look at.   only thing surprising to me was the fact that some out there spend $50k a year on LEGO.  Wow, that's big time. 

As always, very nice work and thanks.

lovely infographic, i love it!

Infographics are the best.

Oh, BrickRss. It took awhile to see the R not as an A and I couldn't figure out why I hadn't heard of or been to that site before.

Looking quick, it appears that going to College doesn't really seem to be paying off.

Great data set and presentation.  The demographics of this group are very appealing to many advertisers.  Highly educated, lots of disposable income, and the desirable age brackets.  Interesting...

Nice.

I have to say that I found the question "what is your favorite theme" a little hard to answer. My favorite sets are the modulars and because BP currently lists them under Advanced Models that's what I answered but you could also count them as creator and I believe they were also concidered part of "town" at some point.

A point about the income question: i just answered that by converting my income from euros to dollars at the current exchange rate, but I have to say it is comparing apples to oranges to some degree. Real purchasing power of, say, $50.000 in one country can be very different to another.

very nice presentation

Happy to see 35% earn $100k+ per year and a nice little spike at $200k+ per year. Really would have liked to have seen top shopping outlets for RETIRED lego items. Very useful info and it will help us choose what we market going forward.

Edited April 1, 201510 yr by asharerin

This is great and looks really nice! As a bit of a spelling nerd, I must point out a couple of typos. Under Professions there is a Director of Markerting and under favorite sets the Simsons House.

Why was Walmart excluded while Target was included?

Looking quick, it appears that going to College doesn't really seem to be paying off.

 

I think you looked too quickly.

 

Graduating college was 35% and Graduate school was just below it at 25%, "some" graduate school was 5%. That means 65% of AFOLs have at least graduated college and another 20% might even be in the process of finishing.

Edited April 1, 201510 yr by mudcatsfan

The spending one is interesting with 60% reporting purchases of 2500 or less in a year.

I think you looked too quickly.

 

Graduating college was 35% and Graduate school was just below it at 25%, "some" graduate school was 5%. That means 65% of AFOLs have at least graduated college and another 20% might even be in the process of finishing.

 

That was what I was looking at - I would think that Household Incomes would have been a lot higher with such a level of graduates.

 

But like someone mentioned, where in the world the person lives could be part of the reason (but I still think the incomes seem low).

Great info...would love to see married/single to understand the household income better. 

Very interesting, thanks !

 

However, the "AFOLS by country" numbers are completely wrong, because a poll available on english websites can't represent the real numbers of AFOLs from France/Italy/Germany/Spain/etc. (for example there are not 5 or 6 times more AFOLs in the UK (15.03%) than in Germany (2.76%) )

 

So no results (for this part) would have been better than wrong ones IMHO.

Edited April 1, 201510 yr by biniou

That was what I was looking at - I would think that Household Incomes would have been a lot higher with such a level of graduates.

 

But like someone mentioned, where in the world the person lives could be part of the reason (but I still think the incomes seem low).

 

Income should be in comparison to the cost of living. $55k-$70k/year goes a long way for most parts of US but not in California or any of the bigger cities

Great work.
What someone perceives and what is reality, assuming the data is generally being provided accurately by the recipients does not always match.

This is a eye opener to me in many ways.

 

PS the graphic for the 46-54 the hair is starting to get a little disorganized which is accurate though should look a little younger than that LOL.

Very interesting, thanks !

 

However, the "AFOLS by country" numbers are completely wrong, because a poll available on english websites can't represent the real numbers of AFOLs from France/Italy/Germany/Spain/etc. (for example there are not 5 or 6 times more AFOLs in the UK (15.03%) than in Germany (2.76%) )

 

So no results (for this part) would have been better than wrong ones IMHO.

 

Again, it was posted on other sites that have a fan base outside of the US.  I also wrote other sites that might help diversify it more and didn't receive feedback.  It is a general question. If you want to re-host the survey in France, we can add those people in.  

Wow, that infographic is superbly stunning. A couple of the stats aren't surprising but overall the results are a pleasant one. Such a small percentage of strictly investors while majority are either an investor and collector or just collect. Funny to see Walmart ranked even lower than Toys R Us which is pretty bad.