Strong performance of product lines, such as LEGO City, LEGO Creator as well as THE LEGO MOVIE products contributed to sales growth in all regions of the world and led to a highly satisfactory annual result for the LEGO Group with sales increasing to 28.6 billion DKK.

Bigger gains in profit than revenue are reassuring. It

Impressive. 90% recycling from waste. Zero product recalls. All the people they employee and all this as a privately held company. They are doing things the right way and I hope tk high heaven that they never go public.

Very impressive.  Hopefully they don't over-expand.  The Chinese factory will be interesting to watch and see how that affects everything, though not until 2017. 

Very impressive.  Hopefully they don't over-expand.  The Chinese factory will be interesting to watch and see how that affects everything, though not until 2017. 

It's interesting that it will only service the Asian market.

28.6 Billion DKK = $4.6 Billion USD

 

$4.6B/85 Million Kids = $54.11/kid

 

Now for some guesstimates which provide interesting data:  You're welcome to change these assumptions if you care.

 

Assume average set wholesale cost (over the entire product range) is $30:

 

$4.6B/$30 = 153 Million sets

 

Assume 1500 different sets in production (taken from 2011-2015 set numbers and guessing retirements):

 

153 Million/1500 ~ 100,000 units/set (per year)

 

Most interesting....

Edited February 25, 201510 yr by diablo2112

As another way to calculate how may sets Lego makes each year, you can find bits of data on the net.  This article states "Approximately 7 Lego sets are sold every second around the world".  

 

This yields:

 

7 sets/sec x 3600 s/hr x 24 hr/day x 365 day/yr = 220 Million Sets/year.   Surprisingly close to the figure in the post, above (153 Million).  

 

Make of this what you will, I'm a data junkie and love these kinds of analysis.

Edited February 25, 201510 yr by diablo2112