According to the Brand Finance asset managers, LEGO is now the most powerful brand in the world (in terms of image and recognition, one would imagine) having overtaken Ferrari.

 

What, if anything does this mean for investment potential?

I would have guessed apple. Kudos to lego. Us too, we basically work for them weather they like it or not. 

Edited February 17, 201510 yr by marcandre

According to the Brand Finance asset managers, LEGO is now the most powerful brand in the world (in terms of image and recognition, one would imagine) having overtaken Ferrari.

 

What, if anything does this mean for investment potential?

Means I should have unloaded my Ferraris...  oh, well, I guess I can always sell them to salvage yard

Means the 10248 creator exclusive should be quite popular.

Very positive news. Great time to be involved with anything LEGO.

Means I should have unloaded my Ferraris... oh, well, I guess I can always sell them to salvage yard

Means I can sell my sets and buy a Ferrari.

It shows how much the fakes have hurt the reputation of the LEGO brand

Might this type of news encourage more fakery, though?

That's awesome! Is Lego a publicly traded company? Or is it private?

Well their web site is probably outsourced to a Greek local government, the way it is managed....

We all win.

 

I, for one, hope LEGO remains a private company. They're doing just fine without stock market interference--and we can all buy "shares," anyway.

It shows how much the fakes have hurt the reputation of the LEGO brand

 

Honestly, I think the article mentions that Ferrari fell to #9 - so while it is great to see LEGO being #1, it is likely not something to look too much into.

 

Ferrari fell to #9 - that looks terrible, but really isn't. Next year if LEGO falls in the standings (which might be expected, based on however they do the ratings), many will feel justified to scream out that the LEGO reputation is ruined (even if it isn't).

Edited February 17, 201510 yr by KShine

if you look at the report, Apple is still the most valuable. Lego is the most powerful.

 

interesting that there are only 12 brands with a AAA+ rating, lego is no 1, ferrari is no 10 and no 12 is...walt disney.

in fact lego star wars also appears in the report as a driver to lego's rating.

 

http://issuu.com/brandfinance/docs/brand_finance_global_500_2015

if you look at the report, Apple is still the most valuable. Lego is the most powerful.

 

interesting that there are only 12 brands with a AAA+ rating, lego is no 1, ferrari is no 10 and no 12 is...walt disney.

in fact lego star wars also appears in the report as a driver to lego's rating.

 

http://issuu.com/brandfinance/docs/brand_finance_global_500_2015

Well, people then should hurry up and drive the prices of SSDs up already, sheesh!

Ed, you should do that.  It will create another round of media articles "US Man Sells Lego and Buys Ferrarri!"

Means I can sell my sets and buy a Ferrari.

 

Oh please. We all know you could buy a Ferrari dealership if you sold everything!

Edited February 17, 201510 yr by Grynn

I'd rather have an Aston Martin

This is obviously positive that someone would put them at the top of the list for most powerful brand, but how many organizations and publications do these types of rankings?  They can be a bit diluted when you start to add up the number of lists that are compiled from different sources.  Just look at how many universities and hospitals claim to be on somebody's top 100 list.  It's a bit ridiculous.

Ed, you should do that.  It will create another round of media articles "US Man Sells Lego and Buys Ferrarri!"

Some dude in china just pawned part of his shoe collection to buy a house.  (I think it was 230ish pairs of shoes)

Edited February 17, 201510 yr by pickleboy

That's awesome! Is Lego a publicly traded company? Or is it private?

 

As I understand it, they're privately owned and closely held by the family of the founder.  Given the overall value of the company, that should change at some point in the not too distant future if the family is smart, but you never know.

As I understand it, they're privately owned and closely held by the family of the founder.  Given the overall value of the company, that should change at some point in the not too distant future if the family is smart, but you never know.

There is no reason to change it.  Going public is usually to raise money.  Unless they are cash poor with expansion directives there would be no reason.  The fact that they are private and have done so well is very telling.  No public reporting, no activist investors, no shorting against the stock. There objective is their customers, not the stock holders and that is a good thing.

I think it best if LEGO stayed a privately owned family company honestly.

I think it best if LEGO stayed a privately owned family company honestly.

Yes, I need to find a way to get into that family.. hmm..

Nice to see a company that's more interested in customers than shareholders if they went public. However, the bigger they are, the harder they fall.  I'm thinking that got into this game at just the right time. I think I'm going to try and pull me a nice tasty Danish bird next time I go the Denmark - hopefully a wadded descendant of the old fart himself wth inside info ;-)

 

LEGO... Use your power to "CRUSH" those knockeroffers!