This little polybag has been found at a Toys R Us in Canada retailing for $4.99 making it the first to hit store shelves so far.

 

My daughter (5 yo) is all about this series as it reminds her of two cartoons she likes, winx and me&me (or whatever they're called).  IMO, I'm not sure what to think of these sets, but she wants 'em all.

Remove the lava which is drawn and appreciate the mediocrity of this set.

Nice minifig though.

My friend has 2 little daughters that can't wait for this series. They were also all over it when they saw it in the catalouge for the First half of 2015.

 

IMO the minifigs are very nicely done, maybe the best so far. This will be a big factor in the popularity of this series. Plus the boat looks really nice

To me Elves are what Friends was made for.