I have noticed the purchases at LegoLand and Discovery centers are catagorized as travel/entertainment.  Anyone know of a CC that gives discounts on this whole category, like the 5% on gas, restaurants and groceries?  Trying to get a little better than 2% but I dont have any cards that cover the whole category, rather than just specify travel through their sites.

Try Nerd Wallet. I researched on their site when I got my last card.

 

http://www.nerdwallet.com/rewards-credit-cards/

Keep in mind that Legoland is independently owned/operated from a Corporation unaffiliated with The Lego Group.

 

However...

 

If you flash a Disney VIP card, they will honor the 5% discount- any day of the year. On the down side, the Lego Store exclusives are not extended to Legoland purchases.

 

Example...

 

Had you purchased a Pet Shop from Lego Land last October, you would receive a five-percent MSRP discount.

 

Had you purchased a Pet Shop from a Lego store last October, you would have received double VIP points- a ten percent discount- plus the exclusive Elves Workshop which is posting handsome $25+ returns. 

 

If you buy the LegoLand annual pass- and time it properly- discounts can range from 10%-20%. Depending on your purchasing volume, the pass can very easily pay for itself.

 

All of that said, the most interesting/exciting and unexpected purchases I have ever made as a Lego investor have mostly come from Legoland (CA). Sets will spontaneously show up that were long considered retired and gone.