It is assumed just like the Target exclusive bundle had a unique Bilbo Baggins so shall there be another when the final installment for The Hobbit is released and here is the possible minifigure included.

Source: The Brick Fan

Of all the characters

Of all the characters

Yeah, I have absolutely no idea the reason why a slightly different version of the same character included with Attack on Lake-town is here but then again the last two exclusives was Bilbo in his blue coat followed by simply the Legolas Greenleaf polybag so I suppose this outcome hardly should be surprising. The torso print is nice though and good for MOC purposes.

Bilbo again?!

Bilbo again?!

He's Bard the Bowman's son, Bain. It does feel like 'another Bilbo' though.

Thanks for sharing but how dumb if that is the one.

Well turns out this is the exclusive minifigure you get when purchasing the combo pack at Target along with Bard the Bowman as a bonus.

Source

If they included a simple Gondor soldier (even that they are not in these movies) it would have more effect. 

Well turns out this is the exclusive minifigure you get when purchasing the combo pack at Target along with Bard the Bowman as a bonus.

Source

Obviously made too many Bards. Oh well. MOCS is where it's gonna be with this line

The Blue Bilbo exclusive from the first Hobbit Blu-ray Target exclusive now sells for $30-$40.