I've noticed several times now over the last month or more that LEGO has specifcally highlghted as an exclusive from their sales.

 

Latest example was an email I got today for 20% toys.  Sure enough, LEGO excluded.  

 

It never used to be excluded from sales, from my recollection.

 

Seems like the new norm, unfortunately. I hated that some of the TRU Bricktober promos excluded Friends/Disney. I would have cleaned out their Princess Castles at MSRP if I got a Bricktober exclusive + polybag.

Last code/coupon I saw that applied to Lego was back in September (http://community.brickpicker.com/topic/11603-chaptersca-25-off-1-item-coupon/) 25% off one item. My guess is that some people abused it and Indigo decided no more. Personally, I only bought one $99 set with the code so it wasn't me.

 

Their BF and CM deals all wanted people to buy books. Blah... who wants books?

Lego is a top selling toy now even for Chapters - they don't actually need to discount it to move the product out the door - they only use it to bring in customers in hopes that they will buy other stuff while they are there.

Have a couple giftcards for Chapters i was hoping to combine with a coupon this season, but it's looking pretty grim for Lego to be included in these sales from now on here...

 

Excuse for me to use these cards on personal builds >

Disappointing, I`ve ordered a fair amount from them because of the promos, though certainly not enough to to create an issue. 25% off is great when ordering for your collection, better than 20% at TRU that`s for sure, not a lot of sets I`d invest in at 25% off though, not when you can search a bit more and buy cheaper, that said, there still are several, just not very many. 

So disappointed. I only bought a Lego advent calendar with the 25% off coupon. :(

So disappointed. I only bought a Lego advent calendar with the 25% off coupon.

You're lucky to even find any. Those things are selling like crazy. Turn that frown upside down

So disappointed. I only bought a Lego advent calendar with the 25% off coupon.

Ditto. One for personal.

same. I check them from time to time because I have 100's of $ in their gift cards. All of their sales are excluding Lego. Seems like the new trend though. Even the discounts at try have nearly disappeared. It's all something x air miles points now. I think it may be this way for the foreseeable future here in Canada.

Even the discounts at try have nearly disappeared. It's all something x air miles points now.

Did you mean to say TRU there?

I've noticed this too.  Gone seems to be the trend of the continually rotating themes of the week at ~20-25% off at TRU.

And I just bought a few hundred worth in chapters GCs for my daughter's preschool fundraising... Great...

I hope you like reading!

Did you mean to say TRU there?

I've noticed this too.  Gone seems to be the trend of the continually rotating themes of the week at ~20-25% off at TRU.

you know.. I type TRU and my phones auto-correct clearly knows better than I do and changes it to try. Technology. It's here to help.