I was taking apart, bagging and storing some Lego sets recently and noticed that most Lego sets only take up HALF the actual space in the original box. Now, I know it's all about retail visibility and placement on the shelves...BUT... Don't you think Lego could: - reduce packaging size of boxes (help reduce paper waste)! Imagine how many millions of sets of Lego make each year. And the paper usage reduced if all boxes were HALVED in size. In doing so, it makes it easier for collectors to store their boxes as well. We can take more boxes on shelves. The boxes, having less air inside will also be less prone to being dished or flattened. Just saying...

I can't see them changing the ultra big boxes much doe to the value for money perception of the consumer.