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Twitter reply Thanks for sharing the information. As per the notification, it might be the brand isn't offering them anymore and hence to ensure there is no room for fake listing being created the team is taking such action! Can you let us know if you've reached out to the Account Health Support to clarify on the reason and steps further? I bitched and got another reply We get you, however we're unable to alter the policy as it is not specifically for this brand but keeping in mind of those listings which the brand discontinues. Please follow the guidance received from the team and for further assistance you can work with Account Health Support team. Going to appeal one of them today..

If amazon selling goes away for legos or other collectibles it WILL crash the market. They have removed so many older toys over the last few years and those markets are dead or soft. Too many are on ebay and the volume isn't there. This trickles down to collectibles shows, shops, private and online sellers, etc. I have seen this take place first hand and can promise you it isn't good. All we can ever hope is that something else rises up one day with volume or ease similar to Amazon and without all the restrictions. Does it seem likely at this time? No, but you have to root for it.

Looks like most of the my affected listings are alternate listings and not main

I had almost 400 listings tagged last night out of 700 something. They are saying I have 30 days to sell off inventory. To me that's a pretty good sign that it's over. I'm definitely not buying any more stock and am not excited about trying to move to ebay. This has become more than half my income. Time to refind my hustle and come up with a plan B,C, and D-M. I'm not going to panic. People will still want retired legos. It just won't be as easy now. As much as amazon blows the platform is very easy to list and sell on.

368 listings for me. I'm boned. Amazon is the worst.

I've had 83 deactivated so far and the emails continue flowing in. The bots are out of control 😡

Yep, just got an account full of that crap.

Yeah, they already deactivated a bunch of ASINs. Looks like the end is near for selling on Amazon

Getting a slew of this 💩: The following listings violate Amazon’s ASIN Creation Policy. You can sell your remaining inventory for 30 days from the date of this notice, after which these listings will be deactivated. You can find details of the affected listings below. Why is this happening? These products were identified as not being offered by the brand, which violates our policies protecting branded ASINs. To protect the customer experience, we limit the creation of new branded ASINs by sellers who are not associated with the brand owner. Note that you can request approval to create new branded ASINs for products not yet in the Amazon Catalog. To learn more, review our “ASIN Creation Policy” and “Products Approval Guidelines”. What actions do I need to take? You may continue to sell your remaining inventory for 30 days from the date of this notice before these listings are deactivated. If you have FBA inventory for these listings, please submit a removal request during this time to have it returned to your preferred location. If you do not initiate a removal request before the deadline, your inventory will be processed in accordance with your “Automated unfulfillable settings”. If you have not configured these settings, we may dispose of the inventory in accordance with the Amazon Services Business Solutions Agreement and FBA policies. For more information on our FBA policies, please review “FBA policies and requirements” and “FBA product restrictions”. Have your listings been incorrectly identified for deactivation? If you are selling the identical product as offered by the brand (matching the exact model, version and pack size), you can submit an invoice through your “Account Health” page by clicking “Submit appeal” next to the impacted listings and following the instructions provided. What happens if I do not take these actions? Without providing invoices, your listings will be deactivated 30 days after this notice. While this violation does not impact your account health score, please note that deleting your listings on these ASINs will not remove the violation from your “Account Health” page.