Never said that resellers are nothing to Lego...just that resellers are not the kind of driver of Lego's strategy that many here think they are.
How much of the $7 billion in revenue that TLG generates per year do you think are attributable to purchases by resellers? And what happens to those sales if resellers were to go away? Do you think they would just vanish...that no one else other than a reseller would be interested in buying those Lego sets?
And who else were buying those particular sets? Let's see...Timmy Johnson's mom, Susie Smith's grandmother, Jack Prager's aunt, Nerdy McNerderson (for himself of course), Joey Jo Jo Junior Shabadoo, and every other person who had an interest in buying those sets.
LOL...sure...one of the most popular and successful toys of all time would be SOL if not for us resellers...I guess that's why LEGO Shop at Home has consistently banned resellers that it identified and why LEGO Shop at Home, Amazon, Walmart, and Target all impose quantity limits on purchases. Resellers are a part of the Lego ecosystem, but we're not a necessary part...we exist and profit because of the popularity of the product. Take us away and the product remains just as popular and does just as well...the products that we purchase are simply purchased by someone else.