Today I tried something different and set up a Lego booth at a local indoor flea market that is held three times per year. I advertised on local Facebook buy/sell groups for about a month leading up to the sale. It seemed to drum up a lot of interest since many people told me that my booth was the only reason they came to the sale. I choose this particular date since it’s right before the holiday shopping season and advertised it as such.
Pros...the sale was located less than a mile from my home, so very minimal transportation issues. Lots of traffic and networking opportunities. I had some business cards printed up and handed them out.
Cons...lots of prep, from pricing research to literally pricing everything, boxing everything up for transport, set up, and take down. Also, the sale only ran for six hours, from 8am-2pm. Would have been nice to go to at least 4pm.
My goal was to focus on small stocking stuffers to medium sets that are priced well for gifting, and it seemed to work. I brought a few large exclusives, but mainly just to draw attention to the booth.
I priced my retired sets about 20-35% below eBay sold prices, and my non retired sets below regular retail, while still maintaining an acceptable margin. Surprisingly, I didn’t have many people trying to negotiate, as many realized my pricing was more than fair. I was a little worried about that since it was a flea market / garage sale type environment.
In six hours I did just over $900 in sales, mostly the small to medium sized sets I was hoping to move.
All in all it was a pretty decent experience, which I will most likely try again in the future. The next sale is in January, which I’ll skip. The following sale after that is in March, which should be a decent opportunity since people will be getting their tax returns and will have some extra cash to spend.