Derricku - You've pro'ly gotten the message already but I like to talk, so... I made the same mistake when I started out... sold one of my first items at a small loss via auction. I thought eBay was all about auctions, but for selling Lego, BIN is the way to go. Just take a look at the last 12 Friends Grand Hotels sold on eBay (all sold in the last week or so):
BuyItNow (price with shipping): $100, $99, $89, $100, $108, $107, $100, $100, $105
Auction: $77 + shipping, $77 + shipping, $73 + shipping
That's all the evidence you need that (for this set anyway) auction sellers are dopes
I have read that eBay auctions are best for more rare, highly desired items. I've been selling about 2 years now and can't think of any reason to sell anything (even the "rarer" items) in my collection by auction. There are Brickpickers who will dispute this... some use auctions all the time and claim to make big money. But for an item like this, still widely available in stores, and with 140 sellers on eBay, I just don't see that happening.