Hands up here to being a old DW fan here. And trust me, there are people who live and breath DW much more than me.
A friend got us tickets to the recent DW Festival in London held by the BBC. As he got the expensive VIP tickets we got a goody bag, containing a T-SHirt, handbook, and a few other goodies. We were given a page of the script from episode one of the current series. Just a sheet of A4. I sold 2 of these for £4 each. I sold the T-Shirt for £20. Hopefully the handbook will go for £30. I grabbed a load of programs, I have those listed for £4 each.
I profess to know nothing about DC, Chima, Ninjago etc A little about Star Wars, ie I know the films, hence I tend to steer clear of those sets.
But this, I know it will do good. It has a worldwide audience. Its the first set lego have produced. Its them testing the waters. If it sells well, we ma get a eitire theme.