The logical endgame would be a Pick-A-Set wall. Not just for Star Wars, but also Winter Village, modulars, etc. As small-batch manufacturing gets cheaper, I could imagine Lego doing that. So we could have all sets (excepting those that failed to attract buyers) available all the time. This would be an online-only deal, obviously, due to retail shelf space limitations. Ultimately, we are very, very expendable. There used to be a big market in 'services' that offered lump-sum payments to lottery winners who won $10K per month for life and similar prizes. Then the states got to thinking, 'hey, we could cut out the middleman and screw lottery winners ourselves' and they absolutely annihilated that particular economic niche. All we do is try to fill in for Lego when it underproduces a set. Lego can eliminate 90% of reseller profits just by running its operations more efficiently and better predicting consumer demand for particular products.