Search and browser manipulation is all over this one. The words "LEGO" and "10185" should not appear in the title. As crappy as the "custom copy" is, if it was listed in the right category and didn't use what effectively amounts to LEGO's MPN in the title it would be allowed. Yes, I said it.. might be some use to having to specify the MPN after all. And yes I realize they are allowed to use whatever part number they want, but it does fall under a bunch of eBay categories for search and browse manipulation if worded correctly in the complaint.