I used to collect the Shell promo sets, but honestly this is not a good partnership for Lego. Shell has an abysmal environmental record all over the world, not just in the Arctic, and it makes good business sense for a toy company to try and avoid this sort of controversy. If you're selling toys, you want people to associate your product with happy, playful images, not leaking pipelines or sea birds coated in crude oil. It reminds me a little of the Jabba's Palace controversy last Spring, where some German group representing muslims of Turkish dissent said the set was bad because it looked like a mosque in Istanbul (fun fact: before Istanbul was conquered by the Ottoman Empire, back when it was named Constantinople, the "mosque" in question was in fact a church). The funny thing is, they were right. Of course, that's because the source material, the images of Jabba's Palace from RotJ, also looked like the building in question. Anyway, if I were running Lego, I'd steer clear of anything that gets people so riled up.