I've already left little comments here and there about new Friends sets popping up before the August 1 drop date, but I thought I'd consolidate here for those looking out for Friends stuff.
I've now spotted the new Friends sets at 3 retailers -- their brick and mortar stores only, not online.
Toys R Us:
TRU had it first. I saw all 6 new sets (41005 Heartlake High, 41006 Downtown Bakery, 41009 Andrea's Bedroom, 41010 Olivia's Beach Buggy, 41013 Emma's Sports Car, and 41015 Dolphin Cruiser) at my 2 closest TRU's starting at least 2 weeks ago. They were also selling a couple of the sets on TRU.com earlier this month, and some of us were able to successfully place orders, but they were soon taken off the website and then reposted saying "Available 8/1/2013 In Store and Online". All items were/are at TSRP (T = TRU )
Target:
Even though none of the existing Friends sets has been marked for clearance at my Targets (ok, maybe 1 set, but that's it), I spotted the Downtown Bakery, Andrea's Bedroom, and Emma's Sports Car stocked among the existing sets today. There were even 2 Dolphin Cruisers hastily stacked on top. All prices MSRP. Target.com has no mention of these new sets.
Lego Store:
The one I went to today had all the new Friends sets out, except for the Dolphin Cruiser. MSRP of course. Lego LEGO Shop at Home still says "Coming Soon on 1 Aug 2013".
If you've spotted the new sets anywhere else, please post...especially if you've found it for sale online before the "official" availability date.