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Lego is the largest toy brand in Target


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Just got an email from a rep at Target to post the blog article on the amount of Lego in Target.  It's a quick read, but shows that obviously Lego sells pretty well in Target.

 

They compiled all the data into a cool infographic:

http://www.abullseyeview.com/2014/03/lego-builds-a-home-in-targets-toy-aisle/

 

Here are a few highlights: 

- LEGO is the largest brand in Target

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Let's hope that Target doesn't go under with us exploiting them with all the crazy deals! :P

 

Or just go under in general.  One of the reasons why I'm stockpiling Lego every day is because I've got a feeling the big box store will be much different ten years from now.  One or two may go under and the others may stop special deals or coupons.  I wouldn't be surprised if the best I could get 10 years from now is 20% off.

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Glad to hear it! I recently went there to pick up the new Jabba's Sail Barge set, and with a coupon and online price later, I received it for just simply $57 US! Definitely surprised the hell out of me, especially as I was willing to pay retail for it.

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This honestly isn't surprising considering how big their aisle for Lego is at mine. Shoot, I find shopping at Target a more pleasant experience than Walmart or anywhere else really. The whole store is just so clean and organized while Walmart feels a bit 'grimy' and unorthodox by comparison, and I can usually always find what I want at Target. In any case with the eventual going under of Kmart and probably Toys R Us in a few years time, only Target and Walmart will be around, and I don't see Walmart getting much better.

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I really like how target has a lego isle and then "the other" building toys in another.  segregation is could when it comes to toys

I appreciate Target doing that as well. Walmart just sticks all the Kre-o and Mega Bloks somewhere in the middle of the aisle on the one side with the rest of their Lego and Duplo selection.
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Guest brickcrazyhouse

I really like how target has a lego isle and then "the other" building toys in another.  segregation is could when it comes to toys

"segregation is could"???? opps ment good i guess my computer is to PC for that statement 

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Love my target. Managers know me and kids by name. I save $ on Legos there but wind up buying a trunkload of other stuff in the process. :-) . Their online in-store pickup return process is a bit quirky and wrong sometiemes. But other than that, they ship fast and the stores are nice.

I hope i can quit the military to be their cheif lego advisor for cool Star Wars sets. Just imagine the perks of being a Red Shirt and not dying on the planet surface.

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Love my target. Managers know me and kids by name. I save $ on Legos there but wind up buying a trunkload of other stuff in the process. :-) . Their online in-store pickup return process is a bit quirky and wrong sometiemes. But other than that, they ship fast and the stores are nice.

I hope i can quit the military to be their cheif lego advisor for cool Star Wars sets. Just imagine the perks of being a Red Shirt and not dying on the planet surface.

Plus one for the Original Series reference :)

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