https://www.cnbc.com/2021/03/15/whp-global-takes-controlling-stake-in-toys-r-us-plans-to-open-stores.html

"Key Points" from the article:

• Brand management company WHP Global announced it has acquired a controlling interest in Tru Kids, the parent company of the Toys R Us and Babies R Us brands.
• Tru Kids bought the brands and intellectual property from Toys R Us after it filed for Chapter 11 bankruptcy protection in September 201
• WHP plans to open a number of Toys R Us stores again in the U.S., ideally ahead of this holiday season.

 

Hmm.  Well, hey, if Amazon can charge more than RRP and ship LEGOs in bags or without boxes, then maybe there is room for a brick and mortar TRU again.  
Competition is always good. So good luck this time, TRU!

Has anyone successfully revived a once great brand from the ashes?

I feel like its just nostalgia but in the real workd theres reasons why it went bankrupt and wont be easy to reinvent.

 

Sears, circuit city, radioshack, borders, blockbuster, etc.

On 3/15/2021 at 7:19 AM, BrickLegacy said:

in September 201

That was a hell of a long hold

The stores in Asia seems to be doing ok. I used to have one 15min away from where I live in Switzerland but it was bought over by Smyth Toys a few years back and unfortunately it closed last year. Growing up with TRU I certainly want to see it succeed, sure I like the convenience of buying online as a kid nothing beats going into a TRU store and seeing aisles and aisles of toys. 

Adult toy collecting is growing and has no visible signs of contracting. I've felt if GameStop or something like a TRUs took on that demographic and modeled some of there business to that group, they could make gains that Amazons cant. Handling items with care instead of throwing them in a shipper, is not something Amazon will soon change. 

After the past few years without a dedicated toy store, and seeing how most of the big box stores around me have started limiting the items they have on hand, I would welcome a new/old dedicated store. I dont care who owns it, I just want a damn toy store again. 

https://www.cnbc.com/2021/08/19/toys-r-us-is-coming-to-more-than-400-macys-stores-next-year.html