World's largest LEGO store opens in Shanghai, China

[Darth_Raichu]

LEGO opened its largest store to date on Wednesday May 11, 2016 at the Shanghai Disney Resort in China.

Lego said in a statement the Chinese market was "one of the best performing markets in 2015".

Lego is also setting up a factory in China which should be operational in 2017 in Jiaxing, 100 kilometers from Shanghai.

Links to Reuter and Baidu for video and pictures from the opening day.

View full blog article

[woodyhtc]

Exciting news...Until when the fake Lego and even Lego stores start bubbling up elsewhere in China. See Fake Apple Stores..

[Stud-Flipper]

So are the boxes and instructions, etc printed in Chinese?

[zskid00]

I thought all the signs would say "LEPIN"

[Darth_Raichu]

  On 5/19/2016 at 4:49 PM, Stud-Flipper said:

So are the boxes and instructions, etc printed in Chinese?

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It looks like the set names on the boxes are in English.  Except for the warnings (which already printed in several languages), the instruction does not really need any translation.

[thoroakenfelder]

I think that English is a lot more common in China. It may not be spoken to an enormous extent, but I think the written form is fairly prevalent on products that are international.