LEGO Angry Birds Will Take Flight

Quote

LAS VEGAS, Nevada– 8th June 2015– Rovio, makers of Angry Birds, the most downloaded mobile game ever, today announced a partnership with The LEGO Group to develop a line of construction toys. LEGO® Angry Birds will be available in spring 2016 to coincide with the release of The Angry Birds Movie, a full-length feature film based on the popular gaming franchise.

“The LEGO brand has an unparalleled ability to connect with people through products that spark creativity and imagination. We’re really excited to build experiences together with this amazing best-in-class partner,” said Pekka Rantala, Chief Executive Officer of Rovio.

“We are excited to bring Angry Birds to life in LEGO form, given the popularity of the game and its characters with fans of all ages, which will only be amplified by the forthcoming film,” said Jill Wilfert, Vice President, licensing & entertainment at The LEGO Group. “We seek partnership with globally relevant properties that offer a unique and rewarding play experience to our fans, and our designers are having fun developing building sets that leverage the engaging play and deconstruction found in the Angry Birds game.”
 

Further details about the collection, available in spring of 2016, are not yet available.
 

PRESS CONTACT
Kaisu Karvala
VP, Communications
Rovio Entertainment
+358 40 5715 990
[email protected]
 

About Rovio Entertainment Ltd
Rovio Entertainment Ltd, the creator of Angry Birds™ is a global industry-changing entertainment media company headquartered in Finland that creatively combines digital with physical, breaking the boundaries of traditional content delivery. What started as a casual game in 2009 became an international phenomenon within a few months of its release. Today Angry Birds is not only the most downloaded game of all time, it is a worldwide known entertainment brand reaching out into publishing, licensing, animations, books and location based entertainment. The Angry Birds movie is slated for release in May 2016. www.rovio.com

About The LEGO Group
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, England, Shanghai, China and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO brick, it is one of the world's leading manufacturers of play materials for children. Guided by the company spirit: "Only the best is good enough”, the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com  

LEGO, its logo, the brick & knob configuration and the Minifigure are trademarks of The LEGO Group. ©2015 The LEGO Group.

It looks like Toys'R'Us Germany is desperately trying to get rid of this theme with huge permanent markdowns:

• Piggy Car Escape: RRP-33%
• Piggy Plane Attack: RRP-40%
• Bird Island Egg Heist: RRP-38%
• Pig City Teardown: RRP-30%
• Piggy Pirate Ship: RRP-36%
• King Pigs Castle: RRP-28%

Do we a have a post-retirement winner here?

I thought they were DOA but I have to admit some sets look like fun builds and good for the kids. Last week I bought the castle at a good discount. Not sure if they have sleeper potential. Feels more like The Lone Ranger.

This could be a 5 year plus hold, possibly 10, when Angry Birds becomes an "old fad turned new". Kind of like the latest Pokémon Go catapulted that again. Angry birds will be around but the target audience for it (and these) seems to be kids under 10. If these disappear soon that seems like a fairly limited run for Lego. Not sure I'll be buying any unless 50% off.

Just my 2 cents.

Finally saw the Angry Birds movie last weekend. Had a few genuine laughs, and the CGI animation is top notch, but overall it's not a movie I'd wish to watch again. It's not Pixar after all...

My kids (10 and 7) enjoyed the movie well enough, but they didn't love it and they won't be asking for the related Lego sets. I agree with @Emvisawthatswho that I'd only buy any of these sets if I could get them at 50% off or better. Deep clearance FTW  

On 21/9/2016 at 11:04 PM, Brian Briggs said:

It looks like Toys'R'Us Germany is desperately trying to get rid of this theme with huge permanent markdowns:

• Piggy Car Escape: RRP-33%
• Piggy Plane Attack: RRP-40%
• Bird Island Egg Heist: RRP-38%
• Pig City Teardown: RRP-30%
• Piggy Pirate Ship: RRP-36%
• King Pigs Castle: RRP-28%

Do we a have a post-retirement winner here?

I´m seeing them on clearance too. Shops are either emptying their aisles before Xmas or they got word it´s done too. I fully expect them to be in the US BF/CM death row promo list.

Once again, if it isn´t at least 50% off, it´s a high risk.

Edited October 15, 20169 yr by Val-E

38 minutes ago, Val-E said:

I´m seeing them on clearance too. Shops are either emptying their aisles before Xmas or they got word it´s done too. I fully expect them to be in the US BF/CM death row promo list.

Once again, if it isn´t at least 50% off, it´s a high risk.

I agree.  I think these will be selling for at least 30% off retail for a long time, and so even at 50%, once you account for fees the margins would be slim.  They'll probably also take a long time to sell.  I just don't see interest in this line at all.  They don't seem to do anything but collect dust at the local stores.

I think Angry Birds is just a passing fad and will soon be forgotten if it hasn't been already. LEGO were dragging their feet as these sets should've been released years ago when the game was at its peak. It's now well past its best and a lot are now bored of it, including me so, I won't by buying these turkeys birds ;-)

That reminds me, here's my current list of turkeys and why:

 

Exo Suit - Everybody's turkey!

Friends - Too many sets, often discounted and resale prices on several retired sets still lagging way behind RRP (Pet Salon?)

CITY - Any large non-airport set not at -40%, any vehicle not at -60% and any small sub-£10 set

Super Heroes - All sets as too many remakes and too much competition but, I may bite at -75%

Technic - Dire performance of past large sets (Unimog?) and rarely at -50% or less

Angry Birds - As stated above

Star Wars - Any set that is not Original Trilogy apart from the new Millennium Falcon & X-Wings at -40% or less ( A UCS BB8 could be an exception)

Simpsons - Now a dreadful show that's nowhere near as good as the early seasons and I wasn't really a fan even then

The Big Bang Theory - Perhaps the most cringeworthy piece of crap sitcom to ever appear on TV? (I only have one as part of my full -1 CUSSOO IDEAS collection)

Ninjago - No comment

Chima - Offensive language not alllowed on thisi forum ;-)

 

That leaves thousands of other worthwhile sets that I'm proud to say that I own and that I'm still buying.

 

Edited October 15, 20169 yr by TabbyBoy

All in for Nexo Knights then!

11 minutes ago, Val-E said:

All in for Nexo Knights then!

There's always one smartarse theme that I didn't allow for ;-)

To be honest, there's probably a lot more. If only I bought 10221 SSDs and nothing else! Boring but, lots of easy £££££s and virtually risk free in those days.

To keep on subject, my girlfriend has become an Angry Bird after seeing all the Asda/Tesco boxes going into the loft while I'm sorting out the lock-up.

Edited October 15, 20169 yr by TabbyBoy

9 hours ago, TabbyBoy said:

There's always one smartarse theme that I didn't allow for ;-)

To be honest, there's probably a lot more. If only I bought 10221 SSDs and nothing else! Boring but, lots of easy £££££s and virtually risk free in those days.

To keep on subject, my girlfriend has become an Angry Bird after seeing all the Asda/Tesco boxes going into the loft while I'm sorting out the lock-up.

i think blackballing entire themes is not the way to go (except for Superheroes). Chima Lion Temples if bought at the right price and sold at the right time would have netted a much better profit than many exclusives or even what Dr Who will get. Same going forward for Porsche 42056.

Helicarrier will surprise you.

1 hour ago, Furious_george said:

Helicarrier will surprise you.

I´ve stopped acknowledging Super Heroes to be Lego anymore so it likely will!

14 minutes ago, Val-E said:

I´ve stopped acknowledging Super Heroes to be Lego anymore so it likely will!

Haha yes it's not the strongest theme but as investors say, got to look for the diamonds in the rough.

Black Friday special 50% off all angry birds sets.

I was kind of hoping the piggy ship would do well, guess I was wrong,you win some you lose some.

This theme does look like it will be one of the worst performing once retired. 

Just now, Mhd747 said:

Black Friday special 50% off all angry birds sets.

I was kind of hoping the piggy ship would do well, guess I was wrong,you win some you lose some.

This theme does look like it will be one of the worst performing once retired. 

source? and is that at SAH?

4 minutes ago, Val-E said:

source? and is that at SAH?

http://www.jarrold.co.uk/search?term=lego angry birds

 

• Lego Angry Birds Island Egg Heist 75823RRP £35.00NOW £17.50
• Lego Angry Birds King Pigs Castle 75826RRP £75.00NOW £37.50
• Lego Angry Birds Piggy Pirate Ship 75825RRP £60.00NOW £30.00
• Lego Angry Birds Piggy Plane Attack 75822RRP £20.00NOW £10.00

Edited November 24, 20169 yr by Mhd747

4 minutes ago, Mhd747 said:

http://www.jarrold.co.uk/search?term=lego angry birds

Wow, Steptoe and Son made it big time! Haroooold

 

So what gives? Not in the new catalogue, not marked retiring soon.

32 minutes ago, Val-E said:

So what gives? Not in the new catalogue, not marked retiring soon.

Quietly fading into the night ....

Makes no sense.

25 minutes ago, Val-E said:

Makes no sense.

The total theme or my statement? *wink*

Or me? I mean the situation. Why not discount them and be done?

more than 50% off all AB lego in smyths here in the UK now

Wow, these must be selling like mouldy cakes if Smyths are even discounting them.

Angry turds.