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LEGO 'Exclusives'




Can someone explain to me what is truly meant by a LEGO 'exclusive'? If I'm on LEGO online and I do a search on the Exclusive category, I see many sets that are also sold at Amazon, Target, etc. Why are these sets called LEGO exclusives when other retailers sell them? Thanks

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In the US it means it can never go on sale. Other than that there's not really anything exclusive about them. There are a few sets like the Maersk ship that are only available via lego but those are very few. 

I should add exclusives are not usually found on the shelf at other retailers. Web only with a few exceptions. 

Edited by marcandre
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