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  • 2016 LEGO Exclusive Quick Picks: Anything But LEGO Modulars Edition


    A happy belated New Year to all my readers, all nine of you. May this coming year bring you discounted exclusives, 80% clearance finds in out of the way stores on long retired merchandise and superb buyer feedback in 2016. I'd also like to quickly take a sentence to remind readers that the Mack's, a.k.a. The Founders, a.k.a. The Collectors, a.k.a. The Guys Who Made Me Take the Blue Pill, are still raising money for St. Paul's and it would be a darn shame not to support such a great cause. I could cite a boatload of research that supports the notion that giving money away makes the giver undeniably happier, or could chastise those that read content (including this rubbish) but don't want to give back in any way, but I'd rather give a polite reminder that time is running out to buy tickets and the sets up for grabs could easily be the centerpiece of a budding collection. At the minimum, there should be lots of great stockroom photo sharing when these sets find new homes, and hopefully some education for little Macks.

    Back to business. What is BigBlueDogBricks targeting for 2016 in terms of exclusives? I'm sure everyone is waiting with bated breath to see what Ol' Blue is favoring, but I'll give a little background in case you are new to my flow. This will be my fourth year dabbling in Brickvesting (yeah, I'm starting to feel a little bro-ish using that term...might have to coin something new) and I am now confident classifying myself as a solid middle tier investor. I see lots of new members posting in various forums and can only assume you might want to hear a little advice on what kind of buying someone who was once like you is preparing to do.

    Side anecdote: Just before Christmas I was contacted by a fellow in the Greater Toronto Area who wanted to buy a couple of large sets. We chatted back and forth and he correctly assumed that because I had so many listings I was doing this as more than a casual hobby (like someone 'accidentally' has hundreds of Lego sets for sale at the same time?) and he asked a few questions about Lego investing and such. Yeah, not much of an anecdote yet...Anyway, he tells me that along with his brother they are getting into Lego and think investing is cool. They opt not to buy any of my sets (although they were underpriced from ebay sales around 20-25%, and I sold a couple of the sets they were interested in within a week for more than what they thought was too steep) but he did end with an interesting question – so you're buying tons of Pet Shops and Tower Bridges now, right? I chuckled, because I think people often get drawn to Brickpicker and think the big shiny sets are the easiest way to get started. I am a prophet preaching Anything But Modulars now, though, as I believe there are quite a few better strategies to be successful that are faster and provide a greater overall return than simply picking the current oldest modular and throwing money at it. Worst. Strategy. Ever.

    So, if you are relatively new or just don't have a lot of capital to invest what should you buy from the exclusives? Well, I've ordered my 2016 picks chosen from all the sets under the 'Hard to Find' label on Shop at Home (Canada), along with a quick rundown of why it deserves that ranking. I'll be back soon to talk about large (but not exclusive) sets that are on my buy list, and finish up with a smaller sets hit list. Fun!

    BigBlueDogToys Anything But Modulars Buy List Order, Winter 2016, Exclusives

    Ewok Village 10236

    Current Amazon.com sales rank: 149 in building sets

    I'm sure plenty of other investors have this at or near the top of their list. It is the oldest Star Wars large (not officially a UCS) set and, in case you don't know, Star Wars is totally a thing with people. They by and large seem to love it, if box office results indicate anything. It was listed as 'check back in February' for a few months (but was always available to buy at other retailers, at least in Canada) and is now listed as temporarily out of stock. Rumors have maybe three or four large Star Wars sets in the pipeline, so something seemingly has to give. I'm not advocating going crazy for a small to mid-sized investor (I have four from a flash sale from Walmart Canada) but it will probably be the first set I buy during the next double VIP + promo event. If you want to read a lot of Ewok love (or conversely a lot of Ewok hate) the dedicated thread is long and I can summarize: opinion seems divided, not much in the middle. I'm a lover, not a fighter, so these furballs are alright with me. Despite a good sales rank, it hasn't been around nearly as long as the modulars on my dishonorable mentions list so I'll let its current relative popularity slide.

    The S.H.I.E.L.D. Helicarrier 76042

    Current Amazon.com sales rank: 344 in Building Sets

    A couple of whispers from far off places (Singapore, if you don't care to read the retiring soon thread religiously) have this retiring sooner rather than later. Limit is 1 from Shop at Home. It is massive. Ewoks are running circles around it according to sales rank. So why buy? Unlikely to ever be remade, I'd say, or at least not anytime soon. Difficult for small and medium-sized investors to hoard a set this large and expensive. Marvel fatigue might be setting in a bit (perhaps more of a Superheroes malaise, really) although I think the core fan base will still buy. Hasn't been around that long, but I'd still rather use double VIP to get a couple in the spring and then reevaluate.

    The Fairground Mixer 10244

    Current Amazon.com sales rank: 840 in Building Sets

    Overall the worst sales rank of the sets I've chosen to focus on today, which makes me happy. Almost swapped this with the Helicarrier...consider it a toss up for me. A poor seller in a crowded Lego release schedule seems very likely to get the axe sooner rather than later. I have a couple now but would actually be quite happy to aim for double digits here. I think it is a unique kind of set and is priced well for Canada! I was happy to grab Maersk EEEs when they were sitting with the retiring soon label for months and others were buying (presumably) modulars. I've sold some of those EEEs while those that invested in other large sets are potentially still sitting on them, and I've got cash profits to put into another hidden gem. It will be interesting to see if a third carnival type set gets released this summer, or if the Friends rollercoaster (heavily rumored) and other fairground sets are released in its stead. This summer the set will turn two, it isn't a great seller at the moment and doesn't get a ton of chatter on Brickpicker. I am going to throw a little money down on this one. Or a lot.

    The Simpsons House 71006

    Current Amazon.com sales rank: 229 in Building Sets

    I loved this set a couple months ago, and still love it now. Solid seller, not as flashy in sales numbers as a few other very large sets. Read more here: 

    Sandcrawler 75059

    Current Amazon.com sales rank: 285

    Second oldest Star Wars UCS-type set after Ewok Village. Reasoning is largely the same as Ewok Village, as I think this won't make it to 2017, comes from a hugely popular line and looks ballin'. I nod to EV first as I am afraid the Ewoks might not make it until Q4 (a.k.a. Retirement season) but I'm willing to gamble the Sandcrawler will. Also use some Helicarrier reasoning here: massive set, big price tag and big box keeps a lot of smaller and even mid-sized investors from going too deep on it (at least most of them).

    There you have it – this is a shopping list of what I'd like to nab during the spring double VIP. I'm not going to panic and grab them earlier as I am reasonably confident the sets on this list will not suddenly become unavailable permanently in February, and every percent discount or promo makes me more competitive in a crowded marketplace. I'm not going to order more than one or two of each, and not in quick succession or anything crazy that would merit a ban hammer, but will spread them over a week or two as I've done every promo period in the last couple years.

    Honorable Mentions

    Volkswagen T1Sales rank 385. Sales number indicates perhaps (finally) a little buyer fatigue? It has been out for seemingly forever and the new box design in 2015 virtually guaranteed (at least to me) that there would still be more time in 2016 to get more (not that I need more). I'll reevaluate in a few months. Those hoping The Lego Group wouldn't want three large car models on the shelves at the same time must be gutted.

    Mini CooperSales rank 495. Slower than the T1, so an argument could be made that it might be retired ahead of the T1, which will become the new Death Star a.k.a. Live Star.

    Sydney Opera HouseSales rank 412. Tower Bridge is 183. Significant difference? As far as I know, the Opera House doesn't have a new box design, while the Tower Bridge does. I'd wager this goes in 2016 and the Tower Bridge stays. Just a hunch. That being said, I personally don't like the Opera House as much as a few of the others on this list, and I don't have enough money to go 5-10 deep on every set. I can't see myself wanting/getting more than 4-5 of these. It has also been discounted in other markets which has generally been linked to sets that are on the way out. If my sales stay strong this might get some love in the next few months.

    Dishonorable Mentions

    Pet ShopSales rank 89. 89! That is gross. I think modulars look like easy money and lots of folks are drawn in by them, but if it keeps selling this well I'm not convinced it will even retire this fall. If you are starting out, no problem grabbing one or two, but I think it is insane to tie up too much capital here. Plenty of other sets out there that should/could retire sooner and give a cash return faster.

    Palace CinemaSales rank 145. Also gross! If the Pet Shop didn't retire, then the Cinema HAS TO, right? AMITRITE? Perhaps not. Given sales numbers, why shouldn't the Lego Group have five modulars available at the same time? As long as investors keep stocking them away, I suspect they'll retire slowly.

    The difficulty for me is that in a perfect world, I would have piles and piles of each set, especially exclusives but that isn't realistic. I require stock turnover and sales to drive new investment, and my success (or failure) to move stock dictates approximately what I can spend. The spring double VIP event will be a good time to add a few large sets that I hope/expect/pray will retire at some point in 2016. When each set starts doing the in and out of stock dance, I'll probably squeeze some funds together to buy some from another large retailer, but I like to get at least a couple of each targeted set from Shop at Home in the mid to late cycle of its life. If you think I should be buying more Pet Shops, sound off in the comments section!

    Veegs (BigBlueDogBricks)

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    21 minutes ago, superlegolover said:

    great article. One dumb question, how can I get access to the Amazon sales number for a specific set?

    On the product page under the "Product Details" (scroll down a bit), there's an "Amazon Best Sellers Rank."

    It'll look like this:

    Amazon Best Sellers Rank: #28,808 in Toys & Games (See Top 100 in Toys & Games)

    Note that this encompasses all Building and Construction Toys, but a large number of them are Lego.

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    16 minutes ago, lostontheverglow said:

    On the product page under the "Product Details" (scroll down a bit), there's an "Amazon Best Sellers Rank."

    It'll look like this:

    Amazon Best Sellers Rank: #28,808 in Toys & Games (See Top 100 in Toys & Games)

    Note that this encompasses all Building and Construction Toys, but a large number of them are Lego.

    awesome, bro. Thanks for the tip!

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