You run the LEGO store. We price it at what it's actually worth.
Install BrickPicker on your Shopify store and it matches every product to the right LEGO set, shows what your whole catalog is worth at real market prices, tells you which items are mispriced, and reprices them by hand, in bulk, or on autopilot.
Real sold-price data, a pricing-health verdict on every product, a listing generator, and market alerts — right inside your Shopify admin. Free trial on every plan.
Every plan starts with a free trial. Install in a click — your catalog is matched for you.
Why we built it
Your store knows its catalog. It doesn't know the market.
Shopify is great at running the store. It has no idea that the sealed set on shelf three quietly doubled, or that a retailer just undercut your best seller by fifteen percent. So prices drift — grails sit underpriced and stale sets sit above the market — and you find out when the sales stop.
BrickPicker is the market brain for your store. It matches every product to the real LEGO set behind it, values your whole catalog at what those sets actually sell for, and tells you plainly which prices are wrong. Then it fixes them — one at a time, in bulk, or automatically inside guardrails you set.
Built on fifteen years of LEGO market data, delivered where you already work: inside the Shopify admin. No new dashboard to babysit, no spreadsheets to reconcile.
What's in the app
Match, value, price, and list — all from your admin
Everything a LEGO merchant needs to price and list with confidence, built around real sold data and wired straight into your Shopify store.
Match your whole catalog automatically
Install from the Shopify App Store and BrickPicker imports your products, then matches every one to the correct LEGO set — by barcode first, then SKU, then title. Messy titles and half-filled listings get identified so the rest of the app has something real to price against.
- One-click install, catalog imported for you
- Matched by barcode, SKU, or title — in that order
- Sealed vs. used understood per product
- Unmatched items flagged so nothing is silently mispriced
See what your store is actually worth
A live valuation of your entire catalog at real market prices — what these sets actually sell for right now, not a sticker or a guess. Every product gets a market value so you know exactly how much inventory is sitting on your shelves.
- Whole-store market value at a glance
- Per-product market value on every item
- Grounded in real sold prices, not list prices
- Refreshed as the market moves
A pricing-health verdict on every product
For each item BrickPicker compares your price to the live market and to a rule you set, then tells you plainly: underpriced, on-market, or overpriced. Stop leaving money on the table on your grails and stop letting stale sets sit above the market.
- Your price vs. market vs. your rule, per product
- Clear verdicts: underpriced, on-market, overpriced
- Catch leaks on both ends of the catalog
- Sort your whole store by biggest opportunity
Reprice one, in bulk, or on autopilot
Fix a single price in a click, reprice a whole collection at once, or turn on autopilot and let BrickPicker keep prices tracking the market for you — with guardrails and an approval mode so nothing moves further than you allow.
- Single-product, bulk, and automatic repricing
- Guardrails: min/max bounds and step limits
- Approval mode — review changes before they publish
- Writes prices straight back to your Shopify listings
Pricing rules that match how you sell
Set the strategy once and let it run. Match the market, sit a set percentage under big-box retail to win the sale, or protect a cost floor so you never price below what you paid. Rules apply per product, per collection, or store-wide.
- Match the market price
- Undercut big-box retail by a % you choose
- Protect a cost floor so you never sell at a loss
- Scope rules per product, collection, or whole store
Market data inside your Shopify admin
Every product page in your admin gets a BrickPicker block: current market value, what the set costs at retailers right now, and price history and trend. The context you'd normally hunt across eBay, BrickLink, Amazon, and Walmart tabs, sitting where you already work.
- Market value + retail prices on each product page
- Price history and trend, not just today's number
- eBay, BrickLink, Amazon, and Walmart context in one place
- No extra tabs — it lives in the Shopify admin
Listing generator + bulk listing
Turn a set number into a clean, complete product listing, or create listings in bulk from a CSV or straight from a linked BrickPicker Brickfolio. Get new inventory live faster, with the details filled in for you.
- Generate a full listing from a set number
- Bulk-create from a CSV upload
- Bulk-create from a linked BrickPicker Brickfolio
- Consistent, complete listings without the retyping
Market alerts that protect your margin
BrickPicker emails you when the market moves against you — a retailer undercuts a price you're holding, or a set you stock hits an all-time low. React the same day instead of finding out when your listing stops selling.
- Alert when a retailer undercuts your price
- Alert when a set you stock hits an all-time low
- Delivered by email, ready to act on
- Focused on the moves that actually cost you sales
Order → Sales Ledger sync (Scale)
On the top plan, sold orders flow into your BrickPicker Sales Ledger automatically, and the plan includes a full BrickPicker Reseller membership — cost basis, profit, ROI, and tax-ready books alongside your store.
- Sold orders sync into your Sales Ledger
- Profit and ROI computed per sale
- Full BrickPicker Reseller membership included
- Your store and your books, finally in one place
How it works
From install to on-market in four steps
No spreadsheets, no manual setup. Install it and your catalog is matched, valued, and ready to reprice.
Install and match
Add BrickPicker from the Shopify App Store. It imports your catalog and matches every product to the right LEGO set on its own.
See the truth
Your whole store gets a market value and every product gets a pricing-health verdict — underpriced, on-market, or overpriced.
Fix the prices
Reprice by hand, in bulk, or set rules and turn on autopilot. Changes write straight back to your Shopify listings.
Stay ahead
Market alerts flag when a retailer undercuts you or a set hits a low. On Scale, sold orders sync into your Sales Ledger.
Pricing
Three plans, a free trial on every one
Start where your store is today and upgrade as it grows. Billed through Shopify.
Starter
Know what your store is worth.
Up to 250 SKUs
- Automatic catalog matching
- Whole-store + per-product market value
- Pricing-health verdict on every product
- Market-data block in your Shopify admin
- Market alerts
Pro
Price it right, automatically.
Up to 1,500 SKUs
- Everything in Starter
- Repricing — single, bulk, and autopilot
- Pricing rules (market / undercut retail / cost floor)
- Listing generator + bulk listing
- Approval mode and guardrails
Scale
Run the whole business in one place.
Unlimited SKUs
- Everything in Pro
- Order → Sales Ledger sync
- Full BrickPicker Reseller membership included
- Cost basis, profit, and ROI per sale
- Tax-ready books alongside your store
SKU limits are per plan; upgrade any time as your catalog grows. Scale includes a full BrickPicker Reseller membership at no extra cost.
How does it know which LEGO set each of my products is?
Where do the market prices come from?
Will repricing change my prices without my say-so?
What are the plans and is there a free trial?
What does the Scale plan's Reseller membership include?
How do I install it?
Install it. See your store's real value.
A free trial on every plan, and your catalog is matched and valued for you the moment you connect. Find out what your LEGO store is actually worth — and start pricing it that way.