Ask Max anything.
Get a LEGO answer that’s worth money.
Plain-English search across 14,000+ sets. Save the search and Max emails you when new matches land or prices drop. Identify a set from a phone photo. Generate investment theses with entry, exit, and risk triggers Max watches for you. Nobody else in LEGO analytics has this.
Six features under one roof
Each one earns its keep on its own. Together they’re a product nobody else in the LEGO analytics space can match without rebuilding from scratch.
Natural-language search
FreeShow me Star Wars UCS sets over 2,000 pieces released after 2020.
Ask in the language you actually think in. Themes, piece count, MSRP, retirement status, appreciation, part-out ROI — Max turns the question into a precise pull from the catalog of 14,000+ sets. Prefer the old way? Paste a list of set numbers and skip the search entirely. List-paste is free for everyone, with no daily cap.
Refine without starting over
Collector+“Now just retired ones under $400.”
Max remembers the last result. Your follow-up narrows it down instead of starting from scratch. Stack refinements as many times as it takes until the list is exactly the one you wanted.
Live alerts on saved monitors
Collector 5 / Reseller 20Get emailed when new sets match — or when prices drop.
Save a search, turn on the bell, and Max keeps watch. New matches show up in your inbox. Median price drops past your threshold show up in your inbox. The Star Wars UCS retirement watch you set up six months ago is still on duty today.
Shareable URLs
Create: Collector+ / View: Public/max/star-wars-ucs-over-2000-pieces — send it anywhere.
Every successful search gets a public link. Drop it in a forum thread, a Discord, a Reddit reply. Anyone who opens it sees the same results you saw, with a one-click button to refine the query themselves. Viewing is always public; creating is Collector+.
Portfolio-aware queries
Collector+“What should I buy next?” — answered against what you already own.
Switch on “use my Brickfolio as context” and Max factors in your owned sets, theme mix, and total value when it answers. Buy suggestions complement the collection you have. “What’s overvalued?” zooms in on themes you actually own.
Investment thesis generator
ResellerOne click → a full memo with entry, exit, and risk triggers.
Open any set’s Predictions tab and Max writes a 4–7 sentence thesis: bull case, bear case, entry price target, exit price target, time horizon, and 2–4 risk signals that would invalidate it. Saved to your tracker. Max evaluates every active thesis against the live market and emails you the moment a trigger fires.
See it in action
These are real screenshots from the live product — actual queries, actual results from the catalog, actual Brickfolio context shaping the answer.
Demo 1 · Portfolio-aware search
Ask in plain English. Max answers using what you own.
The prompt: “What Star Wars UCS sets should I add to my collection to round it out?” Max read the Brickfolio, knew which UCS sets were already owned, and returned the rest — sorted by what's newest and most likely to fill a gap.
Demo 2 · Refine without starting over
“Now just retired ones I don't already own.”
Max remembers the previous filter. The follow-up narrows the list down to 30 retired UCS sets, and the interpretation explicitly excludes the Super Star Destroyer, both Millennium Falcons, and other UCS sets already in the Brickfolio.
Demo 3 · Max's Pulls — your saved searches and theses
Save anything. Max runs it daily and emails you when it fires.
Saved searches keep working in the background. Toggle the bell and Max will email you when new sets match or median prices drop. Reseller-tier investment theses get tracked with explicit entry and exit price targets the daily evaluator watches against the live market.
Demo 4 · One-click investment thesis
Bull case, bear case, entry and exit triggers — saved and tracked.
Open any set's Predictions tab and Max writes a full memo: the case for owning the set, the case against, a price target to buy at, a price target to sell at, and the specific signals that would invalidate the thesis. Saved to your tracker. Max emails you the moment any trigger fires.
Built for the way you actually shop, hold, and flip
Max isn’t a chatbot bolted onto a catalog. It’s a search and monitoring layer over the same live pricing, retirement, and part-out data that powers every other page on BrickPicker.
Fast enough to use mid-decision
Type the question, get the answer. Saved searches re-run instantly when you reopen them. No waiting around when you’re standing in an aisle or staring at a buy-it-now timer.
Grounded in real numbers
Every answer pulls from live retailer pricing, sold-comp history, and the catalog itself. Max can’t cite a set that doesn’t exist and can’t make up a price we don’t have.
Yours to keep
Name a search and it’s saved. Turn on alerts and they keep running. Share a link and the result page lives on BrickPicker. Theses get tracked across months. Max is a tool, not a one-shot conversation.
Common questions
Can I try Max for free?
Yes. The Free tier includes 5 plain-English searches a day plus unlimited list-paste lookups (paste set numbers, get answers), and you can save up to 3 named searches. No card required. Upgrade when you want alerts, refinement, portfolio context, or investment theses.
What’s included in each tier?
Free: 5 searches/day, 3 saved searches, list-paste with no cap. Collector ($9.99/mo): 50 searches/day, 20 saved, 5 active alerts, follow-up refinement, portfolio-aware queries, shareable URLs. Reseller ($39.99/mo): 250 searches/day, unlimited saved, 20 active alerts, and 10 active investment theses Max tracks for you.
How accurate are the answers?
Max answers from the same catalog that powers every set page on BrickPicker — live retailer pricing, sold-comp history, retirement signals, part-out math. It can’t invent set numbers that don’t exist, and it can’t cite prices we don’t have. If the data isn’t there for a question, Max will tell you instead of guessing.
How do alerts and theses keep working in the background?
Save a search, flip the bell on, and Max re-runs it for you on a regular schedule. New matches — or median price drops past the threshold you set — land in your inbox. Investment theses get the same treatment: every active thesis is re-evaluated against the live market, and you’re emailed when an entry, exit, or risk trigger fires.
Will it work for my use case?
If you collect, invest in, flip, or store LEGO sets and you’ve ever wished a search box would just understand you, yes. Collectors use Max for retirement watches and wishlist refinement. Resellers use it to triage lots, identify boxes from photos, and run theses on inventory. The free tier is enough to find out without committing.
Can I cancel anytime?
Yes. Subscriptions are month-to-month with no contract — cancel from your account settings and you keep access through the end of the period you paid for. Saved searches and theses stay with your account; they just stop receiving the paid-tier features after downgrade.
Try Max Profit free
5 plain-English searches a day on the Free tier, plus unlimited list-paste lookups. No card required. Upgrade when you want alerts, theses, or visual search.
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