Selling Lego on Amazon.com

[airhanny]

What's scary the AWS outage was affecting my Ring Doorbell yesterday

[exciter1]

2 hours ago, airhanny said:

What's scary the AWS outage was affecting my Ring Doorbell yesterday

I heard this from multiple sources.

[Darth_Raichu]

On 10/19/2025 at 7:45 AM, vasp said:

This unfair pricing policy is getting ridiculous especially on retired sets. Amazon wants retail price or lower. wtf

I have been complaining about this to Amazon in every seller survey I answered. (for the bots to ignore ).  Amazon is killing their 3PS model. 

Lets see if they reverse this decision when the lawsuits from AWS outage start piling... LOL

[landphieran]

25 minutes ago, Darth_Raichu said:

I have been complaining about this to Amazon in every seller survey I answered. (for the bots to ignore ).  Amazon is killing their 3PS model. 

Lets see if they reverse this decision when the lawsuits from AWS outage start piling... LOL

Unfortunately I don't see this getting any better. Amazon wants turnover. They are getting far more money by volume + fee's versus the small increments in pricing + storage cost.

The buy box logic/unfair pricing are the primary drivers that would make me quit selling. There are many risks/reasons not too, but not being able to move product due to a systemic purposeful policy implementation is a business killer. There are so many listings that are 20-30% less profitable due to the sticky price problem which makes the business model invalid. I had thousands of the Mario Cat suit and Fire suits. I was moving hundreds a month at 40-50 and then one day. All the listings were removed and the price was stuck at 15$. With everything else it's impossible to operate a business like this on Amazon without a free market. It's not like collectibles are required medical devices the policy is stupid.

[freakchem]

On 10/19/2025 at 11:37 PM, gmpirate said:

Maybe you can't just sell an account "al la carte" but you can certainly sell a business that sells on Amazon.  I'm exiting.  Hoping I can sell through by next holiday.

Is selling Lego on Amazon still gated? I remembered two years ago or so that there is no gating at all. 

[Darth_Raichu]

2 hours ago, landphieran said:

Unfortunately I don't see this getting any better. Amazon wants turnover. They are getting far more money by volume + fee's versus the small increments in pricing + storage cost.

The buy box logic/unfair pricing are the primary drivers that would make me quit selling. There are many risks/reasons not too, but not being able to move product due to a systemic purposeful policy implementation is a business killer. There are so many listings that are 20-30% less profitable due to the sticky price problem which makes the business model invalid. I had thousands of the Mario Cat suit and Fire suits. I was moving hundreds a month at 40-50 and then one day. All the listings were removed and the price was stuck at 15$. With everything else it's impossible to operate a business like this on Amazon without a free market. It's not like collectibles are required medical devices the policy is stupid.

Yeah, it has always been F'd by Amazon, but this year they took away the lube

[gmpirate]

6 hours ago, landphieran said:

Unfortunately I don't see this getting any better. Amazon wants turnover. They are getting far more money by volume + fee's versus the small increments in pricing + storage cost.

The buy box logic/unfair pricing are the primary drivers that would make me quit selling. There are many risks/reasons not too, but not being able to move product due to a systemic purposeful policy implementation is a business killer. There are so many listings that are 20-30% less profitable due to the sticky price problem which makes the business model invalid. I had thousands of the Mario Cat suit and Fire suits. I was moving hundreds a month at 40-50 and then one day. All the listings were removed and the price was stuck at 15$. With everything else it's impossible to operate a business like this on Amazon without a free market. It's not like collectibles are required medical devices the policy is stupid.

This about sums it up.  I've always been able to adjust/pivot but not being able to move product just kills the whole endeavor.

[chaozz]

Amazon is just catering to China, I jump on some of the webinars and that's all it is, Talking about sellers from China and how to make it easier for them to bring in cheap fake crap, 

[airhanny]

Is it too late to send for FBA by now for Christmas?

[tk79]

10 minutes ago, airhanny said:

Is it too late to send for FBA by now for Christmas?

Probably fine but total crapshoot. Could have stuff sitting there in October that suddenly gets shifted at the worst time of the season like they did last year. This year, they claimed that Oct 30 was the deadline for optimized shipments to arrive and be available for Black Friday so seems like you might be ok for xmas if it goes in soon.

[Bricklectic]

20 minutes ago, airhanny said:

Is it too late to send for FBA by now for Christmas?

Its fine

[exciter1]

1 hour ago, tk79 said:

Probably fine but total crapshoot. Could have stuff sitting there in October that suddenly gets shifted at the worst time of the season like they did last year. This year, they claimed that Oct 30 was the deadline for optimized shipments to arrive and be available for Black Friday so seems like you might be ok for xmas if it goes in soon.

Yep, most of mine was checked in around 12/25 last year. Didn't work out too bad in the end.

[Darth_Raichu]

Let me post something "not bad" about Amazon since this is Friday

Got an email with subject "Celebrating 25 years of retail transformation" thanking their selling partners (us).  I kept looking for a "catch" but did not see any. I thought "oh wow that is kind of nice, perhaps it would thaw my cold icy heart"....   Not a second later I got email from Amazon bots telling me to lower my prices and the blizzard in my heart intensified 🥶

[joch29]

anyone else seen FBA "Region at capacity" mesg when trying to send inventory? "Looks like one more fullfillment center is at capacity . 

 

looks like it's BNA6 (Clarksville, TN)

Edited Friday at 04:45 PM by joch29

[tk79]

19 minutes ago, joch29 said:

anyone else seen FBA "Region at capacity" mesg when trying to send inventory? "Looks like one more fullfillment center is at capacity . 

 

looks like it's BNA6 (Clarksville, TN)

just curious, does it give you other options after that?

[joch29]

9 minutes ago, tk79 said:

just curious, does it give you other options after that?

it does offer 2 and 2 are blocked due to full capacity,  they all have placement fees even breaking it out 5+ boxes.. cost are a $30+ more

I also notice they are offering rebate to deliver after Jan 4.

Limited-time discount offer. Have your shipments delivered after Jan 4 to receive $0.15/u fulfillment fee rebate.

EDIT: i thought refreshing changes it... but it was cuz of non-amazon partnered carrier. so for me its just 2 options to ship via UPS and 2 options closed due to full capacity right now.

 

Edited Friday at 05:13 PM by joch29

[Darth_Raichu]

 

[chaozz]

On 11/7/2025 at 8:42 AM, joch29 said:

anyone else seen FBA "Region at capacity" mesg when trying to send inventory? "Looks like one more fullfillment center is at capacity . 

 

looks like it's BNA6 (Clarksville, TN)

just change the ship date out a few days

[Bricklectic]

Maybe this is common knowledge to the pros out there, but clearly some sellers arent realizing this tip.

Oftentimes, amazon will discount a set from 3rd party sellers to get it to a price amazon wants. Say for example, a $103 set will be marked as 99.99 with a 3.01 discount provided by amazon.

When you notice that as a seller, you should raise your price up to the referral fee, or just more than 15% from the discounted price, in this case a little over 115$.

Why? Simple. Amazon's discount will typically expand up and to the price of its referral fee. So they give it up to get to their desired price point. More than that and amazon will not discount your price at all. But why leave money on the table? Note: It may not be exactly to the referral price. I did not test this extensively.

Please let me know if this is news to you. Im curious if everyone already realized this.

[vasp]

1 hour ago, Bricklectic said:

Maybe this is common knowledge to the pros out there, but clearly some sellers arent realizing this tip.

Oftentimes, amazon will discount a set from 3rd party sellers to get it to a price amazon wants. Say for example, a $103 set will be marked as 99.99 with a 3.01 discount provided by amazon.

When you notice that as a seller, you should raise your price up to the referral fee, or just more than 15% from the discounted price, in this case a little over 115$.

Why? Simple. Amazon's discount will typically expand up and to the price of its referral fee. So they give it up to get to their desired price point. More than that and amazon will not discount your price at all. But why leave money on the table? Note: It may not be exactly to the referral price. I did not test this extensively.

Please let me know if this is news to you. Im curious if everyone already realized this.

Definitely news to me. Thank you.

[gmpirate]

18 hours ago, Bricklectic said:

Maybe this is common knowledge to the pros out there, but clearly some sellers arent realizing this tip.

Oftentimes, amazon will discount a set from 3rd party sellers to get it to a price amazon wants. Say for example, a $103 set will be marked as 99.99 with a 3.01 discount provided by amazon.

When you notice that as a seller, you should raise your price up to the referral fee, or just more than 15% from the discounted price, in this case a little over 115$.

Why? Simple. Amazon's discount will typically expand up and to the price of its referral fee. So they give it up to get to their desired price point. More than that and amazon will not discount your price at all. But why leave money on the table? Note: It may not be exactly to the referral price. I did not test this extensively.

Please let me know if this is news to you. Im curious if everyone already realized this.

I was aware but not to the extent I could raise my price that much.  Figured if I did they would just transfer discount to another 3rd party.

[gmpirate]

This is the first year I've done 100% FBM.  Crazy the number of returns that I really did't notice though FBA.  90%+ changed mind/already had.  Inaccurate website description is popular too.  Got to wonder if Amazon ever puts a cap or some kind of limitation on this.  I mean, I know they do if it really gets out of hand but the money lost on all these returns is ridiculous.  Whenever I go into a UPS store I always see these ladies with huge piles of Amazon returns.  They are usually pretty proficient at it too which implies its a very regular thing.

Being in business myself, I'm always more sensitive to costing a business money if I don't have to.  I don't park in front of a business I'm not frequenting, I decide what I want before walking up to a cashier, return things to physical stores to save on shipping, don't take utensils & condiments I don't need, etc.  I don't know how much of it is because people have little economic sense or the general feeling that is being pushed that businesses are evil for making profit so that's what they get.

[pharmjod]

Thats interesting.  My returns with FBM are exponentially lower then FBA and usually in resealable condition when I do get the item back.

[gmpirate]

5 minutes ago, pharmjod said:

Thats interesting.  My returns with FBM are exponentially lower then FBA and usually in resealable condition when I do get the item back.

Yeah, not saying they are more -- they aren't.  I'm just "seeing" more now since I'm 100% FBM.

[pharmjod]

I get that. I roll my eyes A LOT. Some really dumb reasons for returns.